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Media Watch: True Confessions on News of the World, Vogue Picks 1000 for Influencer Network

Media Watch: True Confessions on News of the World, Vogue Picks 1000 for Influencer Network

Thompson on Hollywood

Rupert Murdoch’s delicious News of the World scandal just keeps on giving. Needless to say the US media is all over it, from Janice Min’s THR to Tina Brown‘s Newsbeast. Schadenfreude lives!

In a true confession for THR, a News of the World journalist describes the torrid escapades for the now-defunct paper, including setting-up famous soccer players, instructions to catch Mike Tyson in a “cocaine orgy,” orders to inveigle secrets from Prince William’s favorite bartender, and using a pen/camera worthy of Austin Powers. For details on a romp through a year working for the paper, read the complete confession at THR. More details on the scandal’s impact on the Murdoch empire are below.

-The NYT Dealbook asks: What’s next for News Corp? and provides a round-up.

-The Guardian has a must-see infographic charting how Twitter responded to the scandal.

-New York explains why Murdoch’s loss is Roger Ailes’ gain.

-Rupert Murdoch’s fall from grace is his biggest setback in his 50-year career, writes the BBC.

-News Corp. drops its $12 billion bid to complete its takeover of Brit satellite broadcaster BSkyB now–in order to be able to get it later. Meanwhile News Corp. will use some of that money to buy back $5 billion of its shares over the next year, as its stock price declined 12 per cent since last week.

-Roger Ebert recalls the Murdoch Effect on his paper, The Chicago Sun-Times.

-Murdoch scion James Murdoch is vulnerable, reports THR. The New Yorker looks at the younger Murdoch then and now.

Thompson on Hollywood

As Vogue’s branding power continues unquestionable and resilient, advertisers have long wanted the magazine to spread its influence over their products outside its edit pages and onto the internet. To appease these advertisers, according to AdWeek, Vogue has launched the Influencer Network, an online platform for brands and advertisers that want to take advantage of the fashion magazine’s power.

The thick-with-ads glossy has tapped 1,000 women with influence on social networks as their panel. These women already hold sway on Facebook, Twitter, and fashion websites like Polyvore, but Vogue‘s blessing to go forth and influence is invaluable. Susan Plagemann, vice president and publisher of Vogue, describes the Influencer Network with delicious snoot: “There are a lot of people who are self-appointed experts. The biggest difference is, we’re developing a program of ambassadors who spread the word digitally across a very big network about the access that’s been given because of Vogue.”

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