After expanding its base beyond the United States of America, and into Canada, it looks like Netflix will launch itself in Latin America soon. In a blog entry posted July 5, Netflix marketing exec Jessie Becker writes:
We’re excited to share with you the news that later this year, Netflix will expand to 43 countries throughout Latin America and the Caribbean, offering unlimited TV shows and movies streaming instantly over the Internet to TVs and computers for one low monthly subscription price.
Netflix members in the U.S. and Canada have really taken to watching instantly and we feel great about being able to offer the same combination of convenience, choice and value to people in Mexico, Central America, South America and the Caribbean.
Members in the region will be able to access Netflix.com in Spanish, Portuguese or English, depending on their preference, and will be able to enjoy entertainment on their TVs via a range of consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile devices.
It’s probably safe to assume that, like in Canada, the Netflix Latin America launch will be a slow burn. The company will want to make sure that the demand is strong, before bringing a robust offering to these territories. What makes this announcement a major development for Netflix, is that it will be the first big push in foreign-language markets. Sure, there’s a large French Canadian population, but it’s nothing like the exclusively Spanish and Portuguese territories in Latin America.