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Shadow & Act Filmmaker Diary Series w/ Matthew Cherry, Episode 13: “Post Production Wk 1” (VIDEO)

Shadow & Act Filmmaker Diary Series w/ Matthew Cherry, Episode 13: "Post Production Wk 1" (VIDEO)

Here’s the latest – episode 13 – in our ongoing filmmaker diary series featuring writer/director Matthew Cherry, as he moves into post-production on his feature film debut, The Last Fall, with an ensemble cast that includes Lance Gross, Nicole Beharie, Vanessa Bell Calloway, Keith David and Harry Lenix.

This one’s a video blog, the second in the series…

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Jacqueline A.G.

Hey Matt, I enjoyed your comments; I’m seeing this video series for the first time today. I wish you peace and more success before 2011 ends. Don’t forget to promote your film in Detroit, through black radio and television outlets. Lots of theatre/film/concert lovers here, who believe in black promotion. But of course, shop your films everywhere you can, regardless of which race/culture owns it. The honest moguls will pick it up based on its quality and subject appeal to all people. God bless you!


Distributors do not attend black festivals . . . if he has hopes of his film getting seen by a wider black audience getting his film into a major festival has to be his goal. When was the last time a film that premiered at ABFF screened in theaters?


Congrats on finishing production Matthew. Now the hard yet fun part of post.

You should submit to all major festivals no matter what their racial make up. It would be foolish not to. You want as much exposure as possible after all the hard work and $$$.

You are doing the smart thing. Hope the film does well.

Bobby Ray

At the end of the day it’s THIS man’s damn film.. If that’s what he wants to do, that’s what he wants to do.. There is no rule that says he have to go either way, he may feel he has a story that he wants to present at the biggest possible festival he can. That doesn’t mean he’s “selling out” on the “Black” film festivals. I think that’s half the problem, why does a film festival have to be “black” or “white” or “Latino?” Why can’t they just be damn film festivals? You noticed the festivals that you call “white” do NOT put “white” in the title of said festival? It’s simply SxSW.. Sundance.. so on and so forth.. But “we” put “Black” in everything because we want it to be for “us” but then that also limits us in a sense.


You all act like the white way is the only way. Know your history. If you choose to covet and chase that way – say it and admit it but don’t behave and write comments defending a choice by saying there is no other good choice. ‘We need to lust for the big white festivals because we have to because they are the only places that have what we need.’ horsesh*t.

You use that justification because it us what you WANT to do – not HAVE to do. Do not play yourself small and talk about what the white power structure can give you as if it’s the only way to go – when the truth is deep in your heart you feel it’s the BEST way to go. Be real with yourself. Once
again – depressing.


Colored you clearly have the game twisted. It’s not the great white hope, it is the hope to create, have, and sustain a career as a filmmaker. For a film to have a life after festivals it has to be seen by the right people. Unfortunately, you can win countless black film festivals and once that festival run is over your film could easily never be seen again, not to mention the fact that you have to start the process of making a film from square one. Dee Rees and the brother that did Gun Hill Road obtained a spotlight that lead to distribution, representation, and most importantly more work. Dee Rees signed to a major agency, and was hired to write a script already. That is what this is all about. Working. This is the plight of ALL filmmakers. It is bigger than race

Jersey Phil

Have you been to some of these quote unquote black film festivals lately? Well I have an most of them are strictly for the red carpet and the press (ABFF) and most of the other ones showcase low brow films that are meant specifically for the Red Box section in your local grocery store. I follow this brother and he is extremely down for the cause. Sundance and SXSW are two of the biggest festivals in America and I know specifically with Sundance that your film has to premiere there in order for it to be shown. And what is the last black film you actually heard of being acquired at a black film festival? I couldn’t even tell you. Buyers don’t attend them. I don’t know this brother but if he is a business man as well as a filmmaker I think it makes sense to premiere at a festival that gives him the best opportunity for showcasing his work and getting a sale out of it like Dee Ress did with Pariah (Sundance) and Barry Jenkins did with Medicine For Melancholy (SXSW). I think he is striving for greatness rather than turning his back on black festivals and I’m sure “The Last Fall” will play at festivals like Bronze Lens and Pan African and Urbanworld as well. But who knows, only time will tell.


Ha! “Great White Hope”? Nah. You are the problem. Out of that whole video, that’s the only thing you could comment on? This brother is making a positive film with positive Black images. But that’s not enough for you. Because he didnt name drop the ABFF, you assume he’s chasing some “Great White Hope”? Your foolish ignorance & faux afrocentricity is what’s thoroughly depressing. But since you “Colored” and all, sounds like your mentality is trapped in another day & age anyway, haha. Grow the f@#k up! Matt keep doing your thing, and being a phenomenal young black filmmaker who supports his own.

PS. The man’s name is Lance Gross, not Lance Bass. Come on Shadow & Act HAHA


“People take you as seriously as you take yourself” <----THIS Enjoying this series Matthew.


You didn’t mention not one black festival. This is the problem. All our young film directors coveting that great white hope. It is thoroughly depressing.

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