Watch: Mark Romanek Directs Dancing Hamsters In Futuristic War Zone In Weird Ad For Kia

Watch: Mark Romanek Directs Dancing Hamsters In Futuristic War Zone In Weird Ad For Kia


While some folks are surprised that “One Hour Photo” and “Never Let Me Go” helmer Mark Romanek has directed a commercial for Kia, he’s been taking on that kind of work for years. But yes, we’ll grant you that none of them has been as strange as this.

Premiering last night on the VMAs, this new spot for the Kia Soul is a bit odd. Starting as what looks like an add for Halo, suddenly a trio of hip-hopping hamsters roll up in their green car, and turn the futuristic war zone into a dance party powered by the fucking terrible LMFAO song “Party Rock Anthem.” So what does this say about Kia? It’s good for hamsters? LMFAO will sound great on its stereo system? The car can survive a post-apocalyptic war zone? Who knows. And while it may be odd, there is no denying it will get you talking and asking your friends if they’ve seen it. We would just to have loved to be a fly on the wall on that pitch meeting though. Check it out below. [via AICN]

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Comments

savannah

love the shaking of the butt funny

Kim

Mark Romanek directed one of the few movies I sat and sobbed during, “Never Let Me Go.” Both the book and the movie should be required reading/watching for any future healthcare workers (particularly nurse’s aides and nurses.) . This commercial made me laugh like a dork. So basically Romanek kinda’ rocks.

Jr Cigar

Why is this “story” gaining traction? I’ve seen it posted here and on aint it cool? There are plenty of directors going outside of their genre not only in their feature work, but in their commercial work as well.

Honestly, who cares? The only reason I can think of for this story existing in the first place is Romanek’s publicist (assuming he has one) is trying to raise his online profile and “street cred” and has approached various film sites, blogs etc about featuring this useless story.

cheese

I hope it’s a satire on the inane and mindless types of things the average preteen VMA viewer eats up (videogames, dancing hamsters, LMFAO, etc.).

Or maybe a cigar is just a cigar.

Chris

It should be pointed out that Kia’s dancing hamsters have previously appeared in other commercials, so it’s not like Romanek and Co. just threw this random weird element into their ad. This seems to just be an extension of that previous ad campaign.

Marko

I guess this is the type of work you resort to when your tv pilot doesn’t get picked up

Christopher Bell

All right all right… I laughed.

carrie

Romanek is ready for THE TRANSFORMER reboot or TERMINATOR or ALVIN …

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