As expected, it has not taken long for 30-year Oscar campaigner and indie strategist Cynthia Swartz to set up her own PR shop after disentangling her founding partnership since 2004 at 42West. Strategy PR/Consulting is open for business in New York and soon, Los Angeles as well. Swartz will not only do Oscar pushes but unit publicity, corporate representation, national PR campaigns complete with digital marketing, and film festival repping of acquisition titles. Swartz is importing her key NY-based 42West lieutenants as VPs: fest and awards maven Michael Kupferberg and film PR strategist Elena Zilberman. Strategy is also adding NY staffers Chanelle James (director of national publicity) and Katelyn Bogacki (manager).
Swartz is also partnering with Marc Schiller’s New York digital marketing and PR firm Electric Artists which specializes in new media, social networking and online digital PR. Already, Swartz’s slate includes indie titles from Emilio Estevez (The Way), S.J. Clarkson’s Toast, Sam Levinson’s Another Happy Day, CIA doc-thriller The Man Nobody Knew, Madonna’s W.E. (reuniting Swartz with old boss Harvey Weinstein), Lynne Ramsay’s We Need To Talk About Kevin, starring awards-hopeful Tilda Swinton, and Gerardo Naranjo’s thriller Miss Bala. Strategy will also rep Toronto sales titles including Oren Moverman’s Rampart–for whom Swartz handled Oscar-nominated The Messenger— and Jonathan Teplitsky’s The Burning Man..