Just when 3-D seemed to be gaining respectability, Sony has notified theater owners that it will stop paying for RealD 3-D glasses starting in May of 2012.
Clearly, exhibitors won’t be pleased; they feel that they have already invested a pretty penny to convert their screens to 3-D and new glasses could cost up to $10 million per blockbuster release. Other studios are likely to consider this move as well, pushing for an ownership model which would require moviegoers to purchase (and hang on to) 3-D glasses in the theater. This system is already at work in the UK, Australia, and Spain and could possibly add another revenue boost for exhibitors, however it might be difficult to change American consumer expectations.
I’m sure we’re not the only ones with a growing collection of 3-D glasses.
Lee Unkrich, the tweet-happy director of Toy Story 3, is starting a running digital diary of his latest Pixar project on his Tumblr. He tweeted: “Today is day one on my next project. Every day I’ll post a new photo chronically the journey.”
But exactly what film is it? The project is still unknown: it’s not the recently announced dinosaur themed project, D23, which will be directed by Bob Peterson and released in 2013. Nor is is director Pete Docter’s project about the formulation of ideas inside the human brain (2014). So Unkrich’s diary will cover quite a few years of work in progress.