While the social network that prides itself on instant updates was always guarded about updating its numbers, Twitter now claims 100 million active users–tweeting, following, and reading content on the network. Tech Crunch (whose own AOL future post-Michael Arrington is in some turmoil) reported that Twitter is looking to increase the presence of “promoted tweets.”
Thus Business Insider declared: “What this all works out to: Twitter wants to be (and will be) the next big media company.”
GigaOM echoed this, writing that Twitter should stop attempting to be a social network and embrace it’s media potential:
The fact is that Twitter isn’t really competing with Facebook — it’s not really a social network, but a real-time information network. In other words, it’s a media entity, and the sooner it starts living up to that reality, the better.
-Google has purchased Zagat, the high-profile review service, which Yahoo considers to be more evidence that Google wants to be a content company. By purchasing the credible and beloved review platform, Google purchased trusted reviews to pair with its user-generated content of local culture.
[Hat Tip: MediaBistro.]