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It’s Free! But You Can Still Pay For It If You Wish…

It's Free! But You Can Still Pay For It If You Wish...

What’s the goal? Building an audience, or making a profit? Some projects are undertaken for other reasons than getting rich. Sometimes we just want to educate people. And sometimes that noble effort, leads people to give even more.

Well, here’s Hope hoping…

I got to participate in the doc PRESS PAUSE PLAY awhile back.

The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world’s most influential creators of the digital era.

The interactive version of PressPausePlay was recently released. It includes the interview with me as well as many others so there is now ten times the original content.

You can now download the original version and the exclusive interactive player for free on:

PressPausePlay’s interactive player includes many unseen interviews with creative innovators such as filmmaker Michel Gondry, electronic musician Apparat, and founder of Soundcloud Eric Walhforss, and me (producer Ted Hope).There are also extended interviews with those in the film such as Seth Godin, Lykke Li, Moby and many more. In the interactive version you can also view additional information about the people interviewed so you can continue to get inspired by their work. The result is an incredible amount of content and continues the conversation about hope, fear and digital culture.

The interactive player will be an evolving version with updates available as the filmmakers add more content or links to their upcoming soundtrack and other material.

Of course if people want to donate they can, but they can also purchase the film and soundtrack on iTunes, and many more. And hopefully those, that can, will. The filmmakers felt that the viewer should be able to decide how they see the film to get a personalized experience. How often does that happen? Hopefully a lot more.

I truly recommend you watch the entire film. Of course, if you have only ten minutes now, or have a boring conference call coming up, just press mute on your microphone and start watching just my interview right here:

Tech Crunch wrote about the film recently, so you know it’s important:

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Ron Merk

Okay, okay. We’ve been around this mulberry bush a few times in this forum, and I just want to say this: For those of us who make a living from making films, we want to get paid for our work. Sure, we all have passion projects, but they, too cost money to make, and require lots of time and effort. So, for those who want to make films for fun, I say “knock yourselves out.” I for one, after doing lots of pro-bono stuff during my long career, would be happy to have someone take over this role for me. That’s your cue, youngsters and newbies. The stage is yours, even if it is a virtual one. Good luck with whatever you do.
No, I’m not retiring. Did it sound like that? Not at all. I’m just using my limited time, energy and resources on working on project that really mean something to me and at the same time, have a basis in real economics to return their costs and a profit (there’s that dirty word again, sorry). What time has given me is perspective, mostly about myself, and what I care about. That’s one thing enthusiasm and excitement can’t give you. I believe that I’m now working on the most important projects of my life, and they have their own kind of excitement factor, or maybe the word is satisfaction factor. We all look at things in our own unique way, and that’s why storytelling on film has come such a long way.

mike newman

very interesting documentary. it’s both inspiring and soul crushing. inspiring in the sense that anything is possible these days with the help of technology. soul crushing in the sense that everyone is trying to do the same thing that i’m trying to do. the digital revolution is bittersweet. it makes me wish i could’ve started making movies in 1991 instead of 2001.

the thing that stands out the most to me is the elitist point of view that believes only the “talented” should be allowed to make art. fuck that. talent is truly overrated, especially in today’s world. even before the digital revolution many untalented people found success, so to say that the talented people get washed away from all the noise is bullshit. it’s always been that way and always will be. granted the amount of crap has multiplied and made it infinitely harder to get noticed these days, it doesn’t change the fact that talent is only a small part of the equation. it’s still ALL about networking.

Dave Nicholas

@Ron – I agree with a lot of what you said there and, as a ‘youngster’ myself trying to start out, understand the delicate balance that comes with filmmaking as a long-term full-time career. But out of interest, would you still do those important projects that you’re working on now if the money suddenly dried up? Even after all these years does the art still always override the economics for the stuff that really matters or do you find yourself having to pass on certain projects because the finances aren’t right?

david geertz

since were speaking about art allow me to put in my two cents….

hold on.

I gotta run….MACHETE is playing on Netflix

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