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AFM Organizers Boast a 10% Increase in Buyer Registration as Market Opens Wednesday

AFM Organizers Boast a 10% Increase in Buyer Registration as Market Opens Wednesday

The 2011 American Film Market (AFM) opens tomorrow in Santa Monica for 8 days of screenings, conferences and events. A total of 90 new buying companies will be present, with buyer registration and general attendance both increased from 2010.

A whopping 415 films will screen and over 8,000 industry members are expected to attend.

“With buyers up and screenings on par with last year, we expect a very healthy and active market,” said AFM Managing Director Jonathan Wolf. “And our expanded five-day Conference Series is nearly full with more than 700 attending each day.”

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Full AFM release follows:

The 2011 American Film Market (AFM) will open tomorrow with more than 90 new buying companies, buyer registration tracking up 10 percent and general attendance tracking higher versus 2010, AFM Managing Director Jonathan Wolf announced today.

Buyers from China are up more than 50% and from Germany up more than 30%, and buyers from Mongolia and Cambodia will attend the market for the first time.

A total of 415 films will screen at the market for 8,000-plus industry leaders over the course of the eight-day event. Of those, 69 are world premieres, 310 are market premieres and 29 films will be presented in 3D. Every two hours, 29 films will be shown, as exhibitors from 35 countries hold a total of more than 700 screenings.

“With buyers up and screenings on par with last year, we expect a very healthy and active market,” Wolf said. “And our expanded five-day Conference Series is nearly full with more than 700 attending each day.”

AFM exhibitors continually present the most acclaimed films of the coming year; notably, 18 of the past 31 “Best Picture” Academy Award® winners were sold at the AFM. This year’s market showcases, among others, Adrien Brody, Steve Buscemi, Jackie Chan, Glenn Close, Chace Crawford, Aaron Eckhart, Peter Facinelli, Michael Fassbender, Ice Cube, Catherine Keener, Keira Knightley, Diane Kruger, Melissa Leo, Blake Lively, Matthew McConaughey, Viggo Mortensen, Carey Mulligan, Elizabeth Olsen, Giovanni Ribisi, Seth Rogen, Rachel Weisz, Michelle Williams and Michelle Yeoh. A complete list of films and the screening schedule is available at www.TheFilmCatalogue.com or its mobile site, www.TFCgo.com.

Akin Gump Strauss Hauer & Feld LLP and Entertainment Partners will serve as the presenting sponsors of the expanded AFM Conference Series, which will showcase panels on film financing, production, marketing, distribution and pitching. The five-day Series will include prominent filmmakers, financiers and industry executives, covering all aspects of filmmaking, from treatment to screen.

Among the speakers are Tomas Jegeus, Co-President, International, 20th Century Fox; Robert Hayward, Chief Operating Officer, Summit Entertainment; Bahman Naraghi, Chief Operating Officer, GK Films; Ashok Amritraj, CEO, Hyde Park Entertainment; Leon Clarance, Chief Executive Officer, Motion Picture Capital – a Reliance Entertainment Company; Xavier Kochhar, Managing Partner, MediaLink; Karina Kogan, Chief Marketing Officer, BUZZMEDIA; Jack Pan, EVP, Marketing, Summit Entertainment; Jared Underwood, Senior Vice President, Group Manager Entertainment, Comerica Bank Entertainment Group; Jamie Patricof, Founder, Hunting Lane Films and producer of “Blue Valentine”; Hal Sadoff, Head of International and Independent Film, ICM; and Bill Johnson, Co-Founder & Partner, Inferno Entertainment. For more information, visit www.AmericanFilmMarket.com/conferences.

In addition, the Market’s new Industry Conversations program presents intimate, interactive and informative discussions with some of the visionaries, trendsetters and experts of the film industry. Speakers include Director/Writer Rob Reiner, Producer Lauren Shuler Donner, Kevin Pollak, Selma Blair and more. For more information, visit www.AmericanFilmMarket.com/industry-conversations.

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