Yahoo!, AOL, and Microsoft sealed a long-rumored partnership yesterday in order to increase their online ad revenues. AdAge writes that these three aging giants joined their display inventory to try to acquire a larger share of ad dollars, money that is increasingly being distributed to Facebook or Google.
– News organizations can now create pages on Google+, reports Poynter. The New York Times, NBC News, and Fox News are some of the first institutions to join the social network and engage with their readers and other Google+ users. The +1 button's growing presence on media sites allows readers to endorse pages of their choosing, which will give these media brands further insight into reader's behavior and preferences, writes AdAge.
– A new site, SocialCheck.me allows recruiters and human resources staff to contact colleagues of job candidates, reports TechCrunch. This program allows employers to circulate customized surveys to current and past co-workers of would-be employees about the past performance of each candidates as well as their work quality. SocialCheck.me marks another invasive twist to scouring the web for candidates' self-monitored online profiles.
– The New York Times sues The Huffington Post for trademark infringement, reports PaidContent. The Times claims that that HuffPost's Parentlode blog, by former Times writer Lisa Belkin, has a name too similar to her former Motherlode blog.
– In other sneaky media news, Twitter's head of communications announced yesterday that he will leave Twitter by Tweeting his plans to quit, reports TechCrunch. After Sean Garrett (@SG) posted his plans to depart, Twitter Communications representative confirmed that "his tweets speak for themselves."