Cinemark, the nation’s third largest theater chain, is crippled by an old-fashioned conservative ideology that doesn’t seem fitting with its function to screen the seventh art. According to the Los Angeles Times, Cinemark won’t be booking Steve McQueen’s blistering new film “Shame,” because it has an NC-17 rating.
The company issues a statement: “Cinemark exhibits a wide variety of films for diverse audiences and will continue to do so. However, Cinemark as a company, has a long standing policy against showing NC-17 rated movies. Since “Shame” is rated NC-17, Cinemark has made the decision not to play the movie in our theatres.”
Carmike, the nation’s fourth leading theater chain, has also not booked the movie, which was one of my favorites from the Toronto International Festival.
When “Shame” hits video stores next year, the article reports, Fox Searchlight will also be handicapped because Wal-Mart, the country’s top retail outlet, won’t sell adults-only DVDs.
One remedy for such actions would be to boycott such theater chains unless they begin to change their stringent policies. An NC-17 rated film just means it’s for adults. Does Cinemark believe that movies for adults shouldn’t be screened in movie theaters?