AFFRM's second release – Alrick Brown's Kinyarwanda – made its theatrical debut last week Friday on 9 screens in 7 cities.
So, how did it do on opening weekend?
According to Box Office Mojo, it managed just over $21,000, averaging around $3,000 per screen. Not the strongest numbers, but, considering the kind of film it is, and the challenges I felt it faced in attracting audiences, not too shabby either.
To compare it to AFFRM's first release – Ava DuVernay's I Will Follow… that film grossed over $56,000 on its opening weekend (in fewer theaters – 5), averaging a hefty $11,000+ per. So, obviously a much stronger showing, but I'd also say that it was a more accessible film, given AFFRM's target audience.
So, what now?
Well… the good news is that if you haven't seen Kinyarwanda, and you live in the following cities in which it opened last weekend – NYC, LA, Philly, Seattle, Washington DC and Atlanta – you'll have another shot to do so, because its run has been extended in those cities for another week; meaning you've got until December 15 to see it!
And to maybe encourage you to do so, I'm giving away 5 FREE tickets to the Sunday, December 11th, 3:50pm screening of the film in New York City this weekend (the only other showtimes are 9:10pm and 11:55pm, which I don't think helps the film; it'll be tough to get people out to see a film like this at those hours; 3:50pm is just about right). To win one of those tickets, all you have to do is email me with your name. That's it! Just send me an email with your name to firstname.lastname@example.org, with the words "Kinyarwanda Tickets" in the subject box; you have until 11:59pm eastern time tomorrow, Friday, the 9th to do so. And then on Saturday morning, I'll randomly pick 5 names to give the 5 tickets to. I'll email the winners and announce here as well.
Do it now!
Here's a recently-released 30-second spot for the film: