George Lucas is rolling out his new film Red Tails about the Tuskegee Airmen and he went on The Daily Show to talk about how hard it was to get the film made. He didn't mince words when talking about why he couldn't get a distributor for the film.
It’s because it’s an all-black movie. There’s no major white roles in it at all. It’s one of the first all-black action pictures ever made.
This is a man who has made millions upon millions of dollars for the studios. He paid for the film and really thought he could get a studio to pay for prints and advertising, but when he pitched it he was told that they had no idea how to market the film.
Surprising to say the least. George Lucas can't get a passion project made. And all they had to do was distribute and market it.
And I showed it to all of them, and they said, ‘Noooo. We don’t know how to market a movie like this.’ It’s not green enough.
How many times have women heard the line – we don't know how to market this?