You will be redirected back to your article in seconds
Back to IndieWire

Weekend Box Office: Audiences Hate ‘The Devil Inside’ All The Way To The Top Of The Box Office

Weekend Box Office: Audiences Hate 'The Devil Inside' All The Way To The Top Of The Box Office

The smash-and-grab — who needs a fourth or fifth weekend, when you can nail down a profit after your first day? Paramount dipped into the kitty and spent a million producing “The Devil Inside” (through their low budget shingle Insurge) and a little bit of marketing later, we have our first big winner of the new year. Final estimates have the studio looking at a big $30 million+ weekend for the latest in a wave of cheap found-footage horror films.

Even when they aren’t massive blockbusters, and even when they aren’t well-liked, this is one peculiar sub-genre that looks like it will continue to make executives rich. “The Devil Inside” was neither expensive nor a favorite, as general reaction to the film seems to be somewhere in the neighborhood of “acidic.” A rare “F” Cinemascore was awarded to the film, and while that sort of negative reaction isn’t unprecedented (horror films generally score low), it’s hard to find a single positive word being said about this effort. And yet you bet they’re popping a few corks over at the studio, stunned they got away with this one.

Falling out of the top spot after two weeks was “Mission: Impossible – Ghost Protocol,” which should pass the first film’s domestic gross by next weekend. It won’t leapfrog the second film’s mammoth $546 million global take, but it’s worth considering that there was a lot of doubt surrounding the franchise’s vitality, and the $450 million worldwide the film has amassed thus far does a lot to dispel any notions that Tom Cruise isn’t still popular with general audiences. It’s also a bit surprising considering action-heavy blockbusters don’t usually see release in winter months, so expect to see a lot more confidence from studios to let the bullets fly during Christmas.

Sherlock Holmes: A Game Of Shadows” is steadying, and while its grosses don’t match the first film, it’s encountering much smaller drops than its predecessor at this same point. It won’t hit $209 million stateside, as part one did, but it could certainly come close. More troubling is the franchise’s somewhat softer take worldwide, though there are plenty more territories left for the film to make up lost ground. Reports of Mr. Holmes’ demise were, of course, premature.

The weekend’s strongest hold was again “The Girl With The Dragon Tattoo.” The film stabilized thanks to adult audiences waiting past the holidays to catch a sex-filled serial killer thriller, and it should pass $80 million by mid-week, with an outside shot at $100 million. That leaves international, where ‘Tattoo’ is dealing with its foreign predecessor, itself a global $100 million hit. Sony didn’t skimp, so the positive results remain to be seen, though this title is bound to be a big renter on the DVD market.

Audiences continue getting ‘Chipwrecked‘ as the third “Alvin And The Chipmunks” film made it to nine figures last week. The first two films did more than $200 million stateside, so charitably this franchise probably lost a good quarter of its audience. And yet, a hearty $200 million global ensures that nobody’s going to go poor trotting these characters out over and over and over again.

War Horse” is playing to solid, if not spectacular audiences, and it could have the legs (neigh!) to continue pulling in audiences into February, especially in the thick of awards season. Keeping pace with the Spielberg film is “We Bought A Zoo,” which itself has stabilized after a lesser opening. While the 3D-enhanced “The Adventures Of Tintin” continues to stumble about, the picture did cross $300 million worldwide this past week, so not all is lost on that front — despite less-than-blockbuster numbers stateside, Steven Spielberg can still pretty much cash his own check.

A nationwide expansion of 800 theaters greeted “Tinker, Tailor, Soldier, Spy,” boosting the Brit thriller to solid numbers and a $6.5k per-screen average in its fifth week. The film was more warmly received internationally, and could cross $40 million worldwide within the next few days. Bringing up the rear, because somebody had to, was “New Year’s Eve,” crossing $50 million. After five weeks, it’s domestic total has yet to match the first three day tally for “Valentine’s Day.”

Finally, at the art house, “The Artist” continues to chug along, adding another $1.1 million to a box office take that should continue to grow steadily particularly as awards season talk heats up. “The Iron Lady” pulled in $172, 000 at five locations, and the week’s best per-screen average at $34k. “Pariah” took $112,000 at four locations while “Extremely Loud And Incredibly Close” brought up the rear with a mere $96,000 at on six screens.

Opening in limited release was “Once Upon A Time In Anatolia,” which grossed a solid $11k in one NYC theater despite a massive runtime. It was only slightly outgrossed by “Norwegian Wood,” but that picture only pulled in $13k at three theaters. And in week three, “Pina” increased it’s gross despite not adding any theaters, pulling in $81k on only three screens, while “A Separation” closed its second week by doubling its screen count to six and grossing $96k. Support your local arthouse theater, boys and girls.

1. The Devil Inside, Every Single One Of Us, The Devil Inside (Paramount) – $34.5 million
2. Mission: Impossible – Boogeyman Plan (Paramount) – $20.5 million ($170.2 mil.)
3. Sherlock Holmes 2: Sherlock Holmes Again (Warner Bros.) – $14.1 million ($157.4 mil.)
4. The Girl With The Threatening Body Ink (Sony) – $11.4 million ($76.8 mil.)
5. Alvin And The Chipmunks: Al Qaeda (Fox) – $9.5 million ($111.6 mil.)
6. Battle Equestrian (Disney) – $8.7 million ($57 mil.)
7. We Bought ‘Zoo’ On DVD (Fox) – $8.5 million ($57 mil.)
8. The Adventures Of A Boy Detective No American Could Ever Appreciate And Understand 3D (Paramount) – $7.2 million ($62 mil.)
9. Tinker, Tailor, Souljaboytellem (Focus/Universal) – $5.8 million ($10.3 mil.)
10. New Year’s Eve (Warner Bros.) – $3.3 million ($52 mil.)

This Article is related to: Box Office and tagged , , , ,



Dear Playlist Readers —

I want to apologize for my poor choice of words and my reactions to yours. I will assure you that, in the future, no such deplorable comments will be made from me. From here on out, I will learn to respect my readers no matter what as they're what allow me to do what I love.

Gabe Toro

PS, I sometimes stick my little gabe shotgun in donkeys.


I don't understand how the creator of this site hasn't fired you yet. That golden shower comment was disgusting. And if you were my employee, I would've sent you packing immediately. Shame on your mother for not raising you right.


Gabe, just ignore the haters. I don't expect you to be the "know-all-be-all" on everything Hollywood and don't take every little thing I read on the internet as fact. When someone blows their lid because of an obvious opinion I can only laugh because it does nothing but show how miserable their lives really are…and how important it is for them to "feel" more knowledgeable than the writer of a blog or column by aggressively spewing the first thoughts from their head onto your comments section. I wouldn't even respond because it turns into nothing more than an endless cycle of defending your views. Oh, and by the way…I enjoyed your article.


I was about to piledrive you for saying Sherlock Jr was disgusting, but then I realized you weren't referring to Barry Levinson's enjoyable Young Sherlock Holmes, which remains in my gauzy memory affections, so my spike of anger was misplaced. Buster Keaton, however, did make Sherlock Jr and now I am intrigued.


This easy company guy is on to something.He clearly uses too much fucks but the guy is right.
Gabe said that mission 4 is not going to outgross mission 2 like he is 100% sure,while in fact its a very known thing that it will outgross it 100%,and he should know this because he is a reporter on a movie reporting site,right??!!
As for eating your own words it is a little cocky,but the guy is right again.i remember when sherlock 2 just barely opened Gabe went out on a rant how the franchise is finished,how there will be no 3rd Sherlock, and i recall he said something like "time for Sherlock jr" which was disgusting.And also he went on and on how this is all Roberts fault since he is still known as a drug addict,bad boy,that he is not a good guy Johnny Depp,some other things that happened years ago and that he is lucky to have iron man films.It was really pathetic to say at leist and now he did ate his own words by telling Reports of Mr. Holmes’ demise were, of course, premature.
Which im sure will happen with Ghost protocol as well,like that guy said…
As for those replies Gabe-you should be ashamed of yourself,you sounded like a 12-year old spoiled brat!!!

Taylor Jones

Honestly, you guys are better served not responding to any negative commentary, no matter how inane or flat-out mind-numbing the comment is. I like your work Gabe but you just sound like an idiot in this section. Just resist, man, show some restraint. Save you words for the thoughtful commentators who might have actually something legitimate to say.

god loves all

MI4 certainly has a good chance to pass MI2 globally…it is heading for 550m+ with ease


I really don't understand why people get so worked up about box office numbers and triumphantly browbeat the writers whenever certain movies do well or poorly. Surely what matters most is if the movies are actually any good and whether the people who see them like them? Do the commenters here all have stock in the studios or something?


Ah, GT is a real journalist. Never admit a mistake, let alone correct it in the text. Pissing on your readers = much better.


Ugh, I finally saw Dragon Tattoo and was completely bummed. As a fan of the novel and the Swedish film, I was expecting something a little different. Rooney Mara is no better than Noomi Rapace and the title sequence is so random and displaced. Worth a DVD rental not the cost of a movie ticket.


you wrote this text with the ass? my god, mission impossible 4 is an unqualified success. I believe he had spent 700 million dollars. fuck off before you write bullshit

easy company

“Mission: Impossible – Ghost Protocol won’t leapfrog the second film’s mammoth $546 million global take”
oh playlist,playlist what the fuck are you talking about ?????
are you not aware that this film is well on its way to pass 600 mill worldwide which was reported by deadline,hollywood reporter and many,many others. fuck that,even a dumbest person alive can look at current numbers and see it for itself.
i cant wait for you to eat your own words

Your email address will not be published. Required fields are marked *