Less than two months before its May 11 release date, Tim Burton’s “Dark Shadows” finally has its first official trailer. While diehard Burton fans are surely licking their chops at this delightfully absurdist sneak peak, this movie’s mainstream cred remains questionable.
So far the movie has kept promo PR to a minimum, with the exception of various early photos. Burton’s “Frankenweenie,” which doesn’t release until October, has already had a trailer circulating online for a couple of weeks. It remains to be seen whether “Dark Shadows” has enough name-brand recognition to be a hit, or whether the combination of Depp and Burton’s signature kooky-Goth style will entice audiences to a niche film with far less popular appeal than “Alice in Wonderland.” It’s a strange if intriguing choice for a big-screen studio reboot.