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First Trailer For Spike Lee’s “Red Hook Summer” Surfaces

First Trailer For Spike Lee's "Red Hook Summer" Surfaces

Well, that was fast Variance Films… the marketing campaign has begun for Spike Lee's Red Hook Summer, which, as I posted not-too long ago, was picked up by the upstart distribution company for an August 10th release.

Here's your very first look at the film that's not just still images; we've got an actual teaser trailer folks!

No signs of any tampering; and by that I mean (repeating what I said earlier today), I saw the film at the Sundance Film Festival this year, where it premiered; and reactions to it were mostly negative after that screening (my thoughts HERE); so I can't help but wonder if Variance Films will be releasing the film as is, or if Spike will have to (or already has) done work on it to *clean* it up and get it ready for its theatrical release.

I guess we'll eventually find out!

But given that Variance Films is indeed a younger, and likely hungrier company, I'm not all that surprised by this pick-up – one that other distributors might consider *risky*.

Watch:

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Comments

Shockard

Horrible. I'm not seeing this.

Chump

I want my 34 seconds back! This is some BS! This is a behind the scenes not trailer (I am hoping).

PRISS

Variance doesn't 'pick-up." Filmmakers pay Variance to put the film out and the producers also put up the P&A. Spike is basically self-distributing and bringing on an expert to do the hard dirty work which is Variance. Pick-up is not accurate.

BAMA

this is a horrible first look at the film. who let this go out to the public? is this a leak or did they do it on purpose?

Ali

So, is that a combination of behind the scenes footage and scenes from the film?

Geoff

That was a trailer? I am confuse.

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