Alright so, yes, Diet Coke is sponsoring the Lost Boys coverage of Tribeca so it's hard to appear objective in this suggestion, but: There's a Diet Coke sampling truck handing out free bottles somewhere in Manhattan this weekend.
a) I can say with complete honesty that my go-to caffeinated cold beverage was Diet Coke well before I had this blog.
b) Who doesn't like free things?
So tweet the hashtag #TheAdMadeMeDoIt and Diet Coke will direct message you the location of this:
They'll be there today and tomorrow.