Directed by Malik Bendjelloul (who Indiewire profiled in Park City), “Searching for Sugar Man” tells the strange-but-true story of Rodriguez, the greatest ‘70s rock icon you never heard of — unless you live in South Africa. The Detroit-based artist was plucked from obscurity by two big-name producers; he recorded an album that was supposed to launch a lucrative recording career. That never happened. But thanks to a bootleg recording that found its way into apartheid South Africa, Rodriguez became an icon for the revolution. Funny thing is, he didn’t have a clue.
Fun fact: The film started its production journey in Sheffield, when the project was pitched at Doc/Fest’s MeetMarket in 2008.
The full Doc/Fest lineup will be announced on May 10.