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Taste The Cross Promotion: ‘Men In Black 3’ Gets Baskin-Robbins Flavors Plus A Goofy New Poster

Taste The Cross Promotion: 'Men In Black 3' Gets Baskin-Robbins Flavors Plus A Goofy New Poster

Summer movie season is here which also means rampant cross promotion crammed down as many unlikely avenues as possible. “Prometheus” is already teaming randomly with Verizon, “Battleship” has about a zillion tie-ins including one with Coca-Cola and now “Men In Black 3” is flexing its marketing muscle.

Baskin-Robbins has unveiled their flavors created in conjunction with upcoming sequel, and they are pretty fucking gross, all told. There’s the horrifyingly named Pink Surprise Cake, which is apparently inspired by the dessert featured in the image above, and will feature a “triple layer ice cream cake made of Oreo Cookies ‘n Cream ice cream sandwiched between two layers of Devil’s Food Cake and topped with pink frosting roses.” The pink you’ll need after is Pepto-Bismol. The Lunar Cheesecake, first unveiled by the company back in 1969, is also returning, with green and white cheesecake bits in cheescake ice cream wrapped up in a graham cracker. Bleh. You’ll also be able to buy the Lunar Lander and Agent 31 sundaes as well as the Triple Mocha Cappuccino Blast beverage, to further devastate your insides.

Anyway, in case you care, you can line up on May 1st to eat all this stuff. Though we can’t guarantee you’ll look as happy as Will Smith riding the futuristic unicycle or whatever that is in the new, incredibly goofy poster below. “Men In Black 3” opens on May 25th. [THR/JoBlo]

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Douglas Varney

May I ask you all a question? Did anyone really ask for this? It is same with a load of other recent movies franchises? There has been no other Men in Black film I have seen since 2002 and this has come a little late. I can't get excited over it. It just serves up what I say that Hollywood is one its last legs because they relying on old franchises. Why is Bruce Willis still playing Die Hard, hang up the vest. Will Smith is a washed up has been but somehow manages to get roles? When was last good film he did? Why has Tommy Lee Jones been at lately? Hollywood need to come up with something new and stop living in the past.

Christopher Gipson

Nothing will ever top Can't Stop The Nuts.


ITS marketing muscle. "Men in Black III" is flexing ITS marketing muscle.

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