While Mark Romanek's next directorial effort "Cinderella" continues to develop, he's been busy keeping his skills honed in the commercial world. Last year he directed that pretty weird Kia ad with the dancing hamsters, but he's back with something a bit more his flavor and has brought some pretty solid talent with him to assist.
Romanek has delivered a new ad for Nike Football with Kirk Baxter — who won Oscars for editing David Fincher's "The Girl With The Dragon Tattoo" and "The Social Network" — cutting it together. Featuring a brace of NFL stars including Troy Polamalu, Calvin Johnson, Darrelle Revis, LeSean McCoy, Ndamukong Suh, Alex Smith, Larry Fitzgerald and Marshawn Lynch, the spot emphasizes how the game has changed from the one your Dad used to watch, falling asleep on the couch on Sunday afternoons. Watch below. [AdWeek]