While most of the media attending Cannes will be flocking to the morning press screenings at the Palais, some of the more intrepid will venture into the screenings in the market, which are more catch-as-catch-can–walking out is de rigeur.
One of the films making its Cannes debut in the market has already been acquired in North America by Roadside Attractions for a planned September release, sci-fi thriller "Branded" starring Ed Stoppard, Leelee Sobieski, Jeffrey Tambor and recent Oscar nominee Max von Sydow, who is no stranger to genre fare. Arclight Films ("Crash") will be selling other territories.
The movie is based on the premise that the real villain in our world is marketing, says Ignition Creative's Jamie Bradshaw, who co-wrote, directed and produced the twisty dystopian thriller with Alexander Doulerain of Russia's Networks TNT.
"Branded"'s nightmare vision of the future involves corporate brands that mount a global conspiracy to infiltrate minds, keeping the public disillusioned, dependent and passive. One man (Ed Stoppard) is on a lone mission to unlock the conspiracy; he fights an epic battle with the hidden forces that control the world.
The latest additions to Easternlight’s slate include 2012 Cannes Film Festival “Directors Fortnight” official selection "Dangerous Liasons" and "The Assassins" starring Chow Yun Fat.