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Watch: Video For Jay-Z & Kanye West’s ‘No Church In The Wild’ Directed By Romain Gavras

Watch: Video For Jay-Z & Kanye West's 'No Church In The Wild' Directed By Romain Gavras

Director Romain Gavras is no stranger to helming provocative material, being the man behind M.I.A.'s redhead killing "Born Free" and the helmer of "Notre Jour Viendre" but he's upping the stakes for "No Church In The Wild," the latest single from the team up of Jay-Z and Kanye West.

After soundtracking trailers for "Safe House" and "The Great Gatsby" you'd think this song already had a spot, but alas it hasn't, so the creative team has looked back over the events of the the year or so and decided to appropriate the revolutionary spirit and imagery that rose up in the Middle East, dawned on Occupy Wall Street and is currently being felt in the month long plus protests in Montreal to sell hip hop records for millionaire musicians. Hooray. There is something a bit galling and even a bit lazy about all of this, with Yeezy and Hova dropping their smooth flow over some pretty violent imagery that isn't directed with much flair to begin with, unless slo-motion is your bag. But then again, this isn't the first time Jay-Z has tried to make a buck off a grassroots movement. Anyway, give it a whirl below.

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Comments

peter jamison

This is such a rip off from this awesome short called: A CHJÁNA by Jonas Carpignano

Check it out, i'm surprised no one said anything yet, it's exactly the same thing.

Joe Clark

Kevin you sound like a ye & j hater. This video was awesome. Stick to writing gossip columns bruh bruh

Alex Craig

BOOM: http://doomzdayadvice.tumblr.com/post/24055779753/no-church-in-the-wild

Arch

Clearly the 'point' here is Gavras rather than the oh so dynamic duo (looks like Europe btw). Y’all may know about a collective (Kourtrajme) Gavras co-created. It was a fun group directing shorts or rap videos (See The a la menthe, aka the laserfield dance soundtrack) which attracted a few famous names like Vincent Cassel, Mathieu Kassovitz (See La Haine). Granted, nepotism seems to be hip these days. But it’s nothing new, back then some pointed out that these were famous names meddling with the oh so exotic lower class (Though Shapiron is the Dunham of the lot literally, son of a not so famous graphic artist though with more backups than Dunham’s mom). Well I’d say Gavras’ cheap fascination for violence, youth from the banlieue goes way back. As said above see Gavras’ infamous Stress video for the band Justice (and maybe Shapiron's Sheitan). In any case Kanye‘s bold move was to hire Gavras (knowingly I guess).

Glass

Quoting Kris Ex from Subverse City: "It's not a good look when the opening of the Great Gatsby trailer says more than your whole music video using your own song"… Pretty soulless experience, watching this. Yeah, great production, stunts, some super nice shots (the Brokeback Mountain fireworks shot was cool) etc, but overall it's way too pretentious. Kanye's crossed back over to the irritating side. And Romain Gavras being filled with evil amounts of douche doesn't help things, either. I'll keep Stress, Bad Girls and his Adidas campaign – the rest fails.

Nameless

I HATE THIS VIDEO I GET THE CONCEPT BEHIND IT WITH ALL THAT'S HAPPENED THIS YEAR WITH OCCUPY WALL STREET !! But this Video suck I love this guy as a video director but I feel like he keeps doing the same thing over and over again .,,and HONESLTY I want to see the shots of KANYE and jay z in the video now of they was leading the charge that would be something to see but protesters fighting against cops is a normal day watching the news .. ALSO THE SONG VERSES SOMETIMES DON'T MATCH UP WITH THE MESSAGE OF THE VIDEO .,THIS VIDEO WAS LONG OVER DUE AND I HAVE TO SAY THIS IS A HUGE MISS FOR KANYE AND JAY !!! I HATE IT .,,IT SUCKS AND IT'S KIND OF CORNY !!!

MDC

iRebel.

Collin

Romain Gavras knows one trick and he does it over and over and over again. Hack wannabe provocateur.

Robespierre

I don't see anything really irritating about these guys putting out a video like this with revolutionary imagery. For one, I don't think there's enough of it in our popular culture today so I'll take any I can get. Secondly, I don't see how you can be bothered by millionaire rappers co-opting the imagery of recent revolutions and protests when these guys saw and experienced police brutality in their own neighborhoods during their youth.

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