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50 Cent Doesn’t Care What You Think Of His Straight-To-DVD Releases: “I’ve Already Seen A 60% Return…”

50 Cent Doesn't Care What You Think Of His Straight-To-DVD Releases: "I've Already Seen A 60% Return..."

They’ll spend a $120 million on a film or a whole bunch of money making a film and then a whole bunch of money promoting it a year before it actually comes out, and the money they get back in theaters is just the money they spent… And then it goes to dvd and everything is profit there. Some of the movies I’ve done recently, I was financing and I’ve already seen a 60 percent return on what I’ve [been] involved with. They don’t understand, they’re looking at it and going, ‘Well, it went straight-to-dvd,‘ and they don’t realize I’m gonna get another $800,000 off each one of these projects. You can sit there and say ‘It went straight-to-dvd‘… my ass… They’ll try to figure a way to discredit whatever you do because I come from that. I have a lot, so I’m conditioned to the people who haven’t been through that and can’t get to the next level… 

Curtis “50 Cent” Jackson said in an older interview with a Tampa Bay radio station; there’s more where that cam from in the video embedded below which contains that full interview.

I share this today as a reponse to the mostly negative reactions that posts about Fiddy’s films usually receive – most recently, the post over the weekend that featured the trailer for his latest, the crime drama Freelancers, with Robert De Niro and Forest Whitaker, which is going straight-to-dvd.

He’s pretty much addressing those kinds reactions in the above comment, isn’t he? Essentially, yeah, my films are all going to DVD, bypassing theaters, BUT, I’m making mad money off of these straight-to-DVD movies I keep cranking out.

I’m gonna get another $800,000 off each of these projects,” he says. I especially laughed at his dismissive “my ass” comment. 

So, really, the dude is all about the business folks – revenue and profit. All your complaints about his films or his ability don’t mean much to him, so you can save them for someone who gives a hoot.

He may not win any awards for his performances, nor might any of these films attract critical acclaim (although anything is possible), but he’s gradually building a body of work, proving his onscreen worth, which may later provide him with added leverage in negotiating future production/distribution deals.

You may recall that 50 Cent’s Cheetah Vision Films signed a 10-picture, $200 million agreement with George Furla’s Hedge Fund Film Partners, the goal being to produce and finance three to five movies per year. 

And we’ve reported on just about all of those films, including those that were announced before the deal with George Furla’s fund, like Caught In The Crossfire, which was released on DVD in 2010, and which I’ll review later.

I embedded the full interview 50 Cent gave to the Tampa Bay radio station, in which he talks about his straight-to-DVD releases, and other aspects of the film business. I’m not much of a fan (I’ve seen a few of these flicks, and didn’t really care much for them), but, somewhat like Tyler Perry, I think 50 is someone worth watching, as he gradually builds what could eventually become something of an empire, right under our noses.

Here’s the interview:

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Cheyenne King


Christopher Scott

Admired 50 Cents comments about the bad negative publicity about his Straight to DVD movies. I find some of them worth watching and have them to be at least he works on his acting chops. As far as I'm concerned, at least he is not doing another P.O.S. (the clean version), Hapless remake where mostly some Hollywood movies are doing. I know that he is a smart business and underrated actor.


I'm so glad Curtis (and possibly a handful of others associated with his films) are making money off of producing crap. I wouldn't mind his purely business attitude towards filmmaking if there was some indication that each successive film was better than the previous. But, like Tyler Perry, Fiddy's making bank for himself by debasing what some of us consider an art form or a craft. Would we black folks be so understanding of a football player who never improved year after year or a rapper who's albums didn't improve with each release? We as a people need to raise our expectations and standards of quality when it comes to filmmaking to prevent other Fiddies from insulting and exploiting the art form we love.


As we would say in my area.. "STOP COUNTING HIS POCKETS".. How is the $800,000 made, and how long did it take.. Who cares?? Where's your $800,000 at?? ……………………….. Don't worry, I'll wait for your response..

other song

50's statement is vague. and I wouldn't be surprised if he's embellishing the truth. It's a rapper thing.


True @Al. And some people who make money, also understand having social and moral responsibility. The two are only disconnected when you turn a blind eye. I'm quite sure Fifty gets paid a minimum amount of dollars to perform and probably make an appearance somewhere. Why? Because when Fifty gets paid, his team gets paid. Same applies to crew and talent. They need a bare minimum to perform and make an appearance. Why? Because when they get paid, their responsibilities get paid (home, bills, family, etc.). Anyway, I say this to simply illustrate that the same people who often want to make money, interestingly enough are often the same ones justifying why you should lower your pay for the "art" of it. Just an observation. But what are we, if not only walking hypocrisies of ourselves. Guess it's just the human nature in us.

last i member, you get bigger ROIs on straight-to-DVD movies…


As for the people mostly renting these movies… they are who?—– Easy look at who is in the cast of those films.-folsk that everybody have heard of. Folks who are hit (or hit by CW standards) shows. For some of these folks these moves re just pieces to add to a limited resume. Because most of 50's films will rotate like crazy on Showtime or IFC.

as most of 50's movies is good for 1-time watches and/or boring days, he still getting something accomplished just on his movies being good for them occassions


Some people make art, others make money. Few are able to do both. Can't send your kid to college on glowing reviews alone.


@SOULWIZE, I applaud you my friends, applaud you, my White business friends applaud you, you hit it right on the head, oh and by the way, you just summarized the entire Black film industry, and to those folks who truly don't get the industry and are just now entering it with their eyes on huge profits- SLAP -SLAP!


Are these $800,000 thousand in Red Box sales? $800,000 in Netflix sales? Or $800,000 from the trunk of a car sales? I'm just wondering how this $800,000 is being accumulated in the age of Red Box, online piracy and the brotha with the cardboard box of "hot" DVDs on the corner. Not that it's impossible, but I really am curious where and how this $800,000 is being accumulated. This can easily be tracked. With Red Box, we have to look at how many Red Boxes have been distributed around the country and how many of just 1 of Fifty's movies are for rent in those Red Boxes. Okay, let's add Netflix to the mix. With Netflix, we have to determine how many of, again, just 1 of Fifty's movies is rented daily/weekly/monthly. With trunk of car sales, well that can be a little bit more tricky– after all, those records are probably tucked away in the "owner's" brain cells. Exactly. So that obviously means most of these figures have got to be based on trunk of car sales. ;-)

As for the people mostly renting these movies… they are who? I'd also like to hear Fifty talk about his target audience, or key demographic. As again, this can easily be tracked on Netflix, Redbox, etc. I guarantee Fifty biggest distribution is a major national street team who carry cardboard boxes.


I would also like to know how long it takes to accumulate $800,000 in sales and then look at it against how much it cost to make these movies and how much lower scale everyone (from PAs to DP, writer(s) and talent) is working to help produce these movies.

This is just regarding the business/financial aspect. Just overall curious about how this $800,000 figure is determined and how long it takes to reach this figure and the impact this figure has on their real bottom line.

I say this because I want us to stop always looking at the end result, as that's what many of us often try to emulate. Money. More so, the emotionally driven side of money.

Really think about what it takes to make a real profit from a movie. Fifty says it takes studios a year to begin to make a profit after releasing a film (for those that do go on to profit). But, that's also because the people involved were paid their true value for providing a service and/or a talent. If Fifty were paying people their true value (both in front of and behind the camera), is that $800,000 truly real profit or is it instead the real wages that should have gone to those people– the crew and talent?

Just a question. The same question was raised during slavery. Now, the flip side is at least Fifty is paying his talent and crew. Many of us are not.

So this is just an observation for us to start valuing people's time, talent and services. This does not just apply to film business. It applies to how we do business, period. We are always looking at ways to undercut and not pay people their true worth and value so that we can make a "profit". What good does it serve to gain the world for the price of… You know the rest.

I'm all for Fifty being a smart business man. I just want us to also have some social responsibility so we aren't always at the stage where we pay crumbs and accept crumbs because we are not suppose to complain and just be thankful we have a job or are in a position to provide one. Unions were formed for a reason. Let's challenge ourselves to get beyond "profit" and start valuing the people we ask to go on monetary-driven journeys with us in the name of "art" or "entertainment". That's an oxymoron, but not an impossible one to overcome.


This is like if the creator of dollar store diapers made an announcement saying s/he didn't care what I think about their product. I don't think of his movies at all, they have no relevance to me, and don't seem to matter much to anyone else either, so…cool, that you're making money, bro.


Can't knock the hustle. A 60% return on capital is music to my ears. Maybe Oprah needs to hire him as OWN's strategic advisor…


I guess he told YA'LL. LOL

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