It was inevitable. Now that digital likenesses are so easy to accomplish, iconic figures will live on in the digital realm, making money for their estates.
The latest news: Digital Domain Media Group and CORE Media are developing a series of “virtual” Elvis Presleys. This could allow the King’s likeness to appear in films and TV shows–and most likely, commercials. Digital Domain, the pioneering VFX house behind such films as ‘Titanic,” “I, Robot,” “Transformers” and “Tron: Legacy,” set the precedent with their digital version of rap artist Tupac Shakur, who “appeared” during Dr. Dre’s show at Coachella Music Festival.
So much for the careers of impersonators. The digital realm can not only conquer death, but aging. Younger iterations of Patrick Stewart and Ian McKellen appeared in the “X-Men” series before they were literally replaced by James McAvoy and Michael Fassbender; Brad Pitt and Cate Blanchett went under the digital knife in “The Curious Case of Benjamin Button.”
Big-budget movies already perform digital touch-ups for the biggest stars. But creating the 35-year-old version of 61-year-old Jeff Bridges in “Tron: Legacy” was a challenge, because the actor’s skin had thinned and started to sag; DD animator Steve Peeg recommends that stars get themselves scanned as young as possible. Ageless avatars could put Hollywood’s top plastic surgeons out of business.
That’s the premise of Ari Folman’s upcoming animated sci-fi thriller “The Congress,” based on a Stanislaw Lem novel. It’s about an aging actress (Robin Wright) who has sold the rights to her younger avatar as she lives on.