Italia in Luce is a new public-private partnership between Istituto Luce Cinecitta, ANICA, the Italian Ministry of Culture, he Ministry of Foreign Affairs, the Ministry for Economic Development and the tourism department to create a budget of $6,4 million to support the film industry. This includes $500,000 to support selected foreign distributors who buy Italian films. Roberto Cicutto CEO oif Istituto Luce will adminster Italia in Luce.
The MFA will contribute to the enhancement of Italian cinema around the world through its diplomatic-consular network, and the project will be part of two major events in 2013: the Year of Italian Culture in the United States and the fifth edition of “Italy in Japan”. The first will show the Italian avant-garde in innovation, science and quality production such as cinema. The second will feature large-scale exhibitions and musical tours, as well as the organization of initiatives to promote the Italian language, exports and tourism.
In addition to these two major containers, special attention will be given to emerging areas where economic growth is higher and more able to have a positive impact on Italy. The MFA and its worldwide network will also be working, along with other sector actors, to attract film production to Italy as yet another means for promoting the country and tourism.