Scott Aukerman’s “Comedy Bang! Bang!” went from a radio show to a podcast to a half-hour television series on IFC. The network’s also got a ten-episode single-camera comedy in the works based on comedian Marc Maron’s beloved WTF interview podcast. The Cooking Channel’s “The Culinary Adventures of Baron Ambrosia” started as a video podcast called “Underbelly NYC.”
And now MTV’s launching late night comedy series “The Nikki and Sara Show,” featuring comedians Nikki Glaser and Sara Schaefer, hosts of weekly podcast “You Had to Be There,” in which, per their own description, the pair “invite one comedian, one musician, and a small audience of friends to hang out in Sara’s apartment in Brooklyn.” According to TV Guide:
For their new show, Glaser and Schaefer will tell jokes, star in sketches, interview regular people on the street and welcome celebrity guests. (Nikki and Sara will tape in the same Times Square studio that was once home to MTV’s TRL.) “We’ve been looking for the next comedic point of view, a personality that really speaks to the Millennial audience,” says MTV head of programming David Janollari. “We think we have something really special in The Nikki and Sarah Show, particularly the two remarkable comedic personalities that are both smart and hilarious.”
No more Brooklyn for those two! While podcasts remain a difficult thing off of which to make a living, they’ve become a means for people, particularly comedians, to gain exposure, show off their unencumbered comedic voices and build a following — and obviously TV networks are paying attention. This doesn’t look nearly as silly or desperate as when CBS turned a Twitter feed into “$#*! My Dad Says,” does it?