Redstone says of the donation:
“I am proud to further my support of the important work of the Global Poverty Project. I am also pleased that both CBS Corporation and Viacom are among the many organizations that are providing support to the Global Poverty Project and I urge other philanthropists, foundations and media outlets to join them to help end extreme poverty on our planet."
Redstone's original donation went in support of the GPP's End of Polio campaign in partnership with Bill and Melinda Gates.
Other major philanthropists from the upper eschelons of the media world include Barry Diller, who co-chairs the Diller-Von Furstenberg Family Foundation and Motion Picture & Television Fund, and Ted Turner, who heads the Turner Foundation, Captain Planet Foundation, Turner Endangered Species Fund, United Nations Foundation and the Nuclear Threat Initiative.