Sony’s “The Amazing Spider-Man” showed that the venerable Marvel character can still lure moviegoers in large numbers into its web. In its first six days the $230-million franchise reboot of “Spider-Man" with new stars Andrew Garfield and Emma Stone in the leads generated close to $140 million and picked up nearly $65 million during the weekend, effortlessly grabbing the top spot, based on estimates. That six-day take exceeded Sony's conservative early predictions, but was in the middle range of most box office projections. (See Top Ten Box Office Chart below.)
On a worldwide basis the blue and red spandexed web slinger racked up a spirited $341.2 million at the boxoffice, a stellar debut overall for the relaunch of the storied franchise.
Universal’s “Savages,” the latest film from director Oliver Stone, arrived in fourth place with an estimated $16.2 million. That opening for the R-rated action-thriller was better than most expectations heading into the frame.
And Paramount’s “Katy Perry: Part of Me” arrived in the eighth slot with an estimated $7.15 million for the weekend. The music documentary has picked up around $10.25 million since its release on Thursday, which is at the high end of where industry observers thought the low-budget feature from the studio’s Insurge label would land.
After a five year break, Marc Webb's PG-13 rated “Spider-Man” goes back to the beginning and takes another look at the origins of Spider-Man, his powers, girlfriend, and parent’s death, and adds a new villain (Rhys Isfans).
“Marc Webb really understood Peter Parker, what Spider-Man was about and how he should look and feel," said Rory Bruer, President of Worldwide Distribution for Sony Pictures. "Andrew Garfield embodies Peter Parker in an incredible way and his chemistry with Emma Stone is some of the best magic I’ve ever seen on screen.”
The action-adventure's $230 million budget should not be a problem as the franchise has always performed better internationally than domestically. The worldwide tally has already exceeded the film’s budget by more than $100 million.
The international gross comprised an average of 55% of the worldwide tally for the previous three “Spider-Man” films. Between them, the total worldwide gross for the three films is $2.6 billion. “Spider-Man 3” was the highest-grossing of the three previous releases, taking in $890.9 million worldwide; the original film grossed $821.7 million; and “Spider-Man 2” did $783.8 million.
Aiding the webbed one this time around was higher-priced tickets from 3-D and Imax theaters, as 44% of the domestic gross came from the former and 10% from the latter. In all, “Spider-Man” opened in 4,318 locations, with around 3,000 3-D runs and 308 Imax theaters. The film opened Tuesday, July 3, to take advantage of the holiday on July 4th.
The audience was 58% male and skewed slightly older as 54% were 25 years of age or more. Legs should be long on the latest Spidey, which garnered a promising “A-“ CinemaScore from moviegoers. Critics gave the film good reviews, 73% fresh according to RottenTomatoes. “Spider-Man” should have clear sailing for the next few weeks as there will not be any direct competition in this genre until July 20, when Batman hits theaters with Warner Bros.’ “The Dark Knight Rises.”
Universal holdover “Ted” took second place with an estimated $32.6 million, advancing the 10 day cume to a stout $120.2 million, followed by Disney’s “Brave” with $20.2 million for the weekend while moving the total to date to a sterling $174.5 million for the animated Pixar film.
R-rated action-drama “Savages,” a counter-programming choice for adults, was produced by Universal and Relativity Media for around $45 million. It's about two successful pot growers (Taylor Kitsch and Aaron Johnson) who are targeted by members of a Mexican drug cartel (Salma Hayek and Benicio Del Toro).
The $16.2 million opening was Oliver Stone's third lowest of his past four films. Stone’s last few wide releases were “Wall Street: Money Never Sleeps,” which opened at $19 million and ended up at $52.5 million domestically; “W.” with a dismal $10.5 million, ending with $25.5 million; and “World Trade Center” with a debut of $18.7 million, finishing with $70.3 million. “Money Never Sleeps” was Stone’s best opening.
“Savages” faces a tough road ahead as it picked up a low CinemaScore of “C+” and just 53% of critics gave the film a positive nod. Surprisingly, the audience split female/male, and skewed older as 61% were age 30 and over.
$12-million “Katy Perry: Part of Me” is an intimate portrait of the pop star in concert and backstage, following her recent California Dreams Tour. Dan Cutforth helmed the PG-13 feature which played in 3-D. As expected the audience was 81% female, 75% of whom were under 25. The film picked up a strong “A” from CinemaScore and reviewers gave the film a 74% fresh aggregate grade from RottenTomatoes.
Thanks to the strong returns from “Spider-Man” as well as some good holds, it was another up weekend at the box office with an estimated total of $200 million from all films, up nearly 29% from the comparable weekend a year earlier.