In what will no doubt be the first of many product endorsement deals, Kellogg’s was the first company to sign a deal with Olympic Gold metalist and America’s Sweetheart, Gabby Douglas, just hours after Douglas won her second gold metal in the gymnastics all-around competition, at the London Olympics, putting her on the box of Kellogg’s Corn Flakes.
According to industry analysts, this will be the first of many endorsements deals to come her way very soon.
One of them, Joe Favorito, told CBS News that: “As a 16-year-old, she has really got kind of the sky is the limit. She brings so many intangibles that marketers look for. She’s young. She’s fresh. She’s a new face.“
Another sports media analyst, the Chicago based Mark Ganis, said that he expects Gabby will earn “low to mid seven figures” during the next year.
Dominique Dawes, who, as you remember, was the first African American female to make the Olympic Gymnastics Team, and one of Gabby’s idols, also weighed in on the endorsement, but cautioned that: “Gabby is going to start quickly recognizing that she’s a business, she’s a brand, and she should be very selective in the people she surrounds herself with and the opportunities she decides to take.“