A Hint Of What’s To Come – Gabby Douglas Gets Kellogg’s Endorsement

A Hint Of What's To Come - Gabby Douglas Gets Kellogg's Endorsement

In what will no doubt be the first of many product endorsement deals, Kellogg's was the first company to sign a deal with Olympic Gold metalist and America's Sweetheart, Gabby Douglas, just hours after Douglas won her second gold metal in the gymnastics all-around competition, at the London Olympics, putting her on the box of Kellogg's Corn Flakes.

According to industry analysts, this will be the first of many endorsements deals to come her way very soon.

One of them, Joe Favorito, told CBS News that: "As a 16-year-old, she has really got kind of the sky is the limit. She brings so many intangibles that marketers look for. She's young. She's fresh. She's a new face."

Another sports media analyst, the Chicago based Mark Ganis, said that he expects Gabby will earn "low to mid seven figures" during the next year.

Dominique Dawes, who, as you remember, was the first African American female to make the Olympic Gymnastics Team, and one of Gabby's idols, also weighed in on the endorsement,  but cautioned that: "Gabby is going to start quickly recognizing that she's a business, she's a brand, and she should be very selective in the people she surrounds herself with and the opportunities she decides to take."

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samuel shadrick

My cousin Gabby, her siblings +her mother and father deserves every penny. Nobody said anything about the other olympians getting endorsements. Really. Yes she is my real cousin. Her mom is my 1st cousin. But they deserve every penny. Go cuzzo. I AM SO PROUD OF MY COUSIN GABBY DOUGLAS. Like Martin would say YOU GO GIRL!!!

kid chaos

Gabby stick with the white folks at the end of the year you will be rolling in the cash money.Orville you just watched the event wishing you could wear the outfits.


Domininque Dawes is amazing I hope Gabrielle keeps in contact with her she seems very protective of the child. I also hope Gabrielle's parents and family keep a close eye on this girl there are a lot of vultures out there. I think because Gaby has such an outgoing personality she's going to be making millions of dollars and she deserves it! Gaby is an inspiration to so many young black girls that might be interested in getting into gymnastics.

I was disappointed to hear the bullshit about Gabrielle's hair and sad to see other black people talking crap about the child. Gaby's hair is fine she's an athlete not a model her job is to compete and she's going to sweat. I thought Gaby's hair looked fine. Too many haters out there including NBC sports which I thought were very crude and racist against Gabrielle. But Gaby won the gold medal and soared past her own teammates and became the breakthrough star. NBC wanted Jordyn Wieber to be America's sweetheart but Gaby proved to be the more mentally tough and better gymnast. Congrats Gaby!!!


"Empathy" is the capacity to recognize feelings that are being experienced by another sentient or being. Someone may need to have a certain amount of empathy before they are able to feel compassion. More virtuous than simple empathy, compassion commonly gives rise to an active desire to alleviate another's suffering. I mention the two ( Empathy & Compassion) b/c I am really trying to understand the motivation behind Matt Smith's and TBP's comments. I am serious, but maybe Blutopaz said it best, some people simply thrive on that ish, so sharing or understanding their pain will be impossible. MOVING ON… Good look S&A/Sergio Gabby Douglas's accomplishment is simply — MAJOR! Every black media outlook (imo)should stop, look and reflect. The average person has no idea of the path she and her family has traveled. Just being black in America is a huge hurdle. Then comes the thousands of hours in the gym. Long lonely hours filled with doubt, setbacks, pain and mental stress. This young child, at the age of 14, had to leave the comfort of her family and move to IOWA (leaving her family and friends behind). Who understands how hard it must be for a black child to endure the difficulties of THAT journey (in that sport)? GO GABBY! YOU'VE DONE MY HEART PROUD!


She deserves it. She's an inspiration to us all. Hard work + sacrifice eventually will pay off in positive dividends.


Dominique is a class act too and I'm glad she's a mentor for this child. She interviewed Gabby for a sports show and it was so touching, they were both almost in tears when first meeting. Gabby seems like a wise beyond her years young lady, and I think she is the first WOC of any nationality who has won the individual gold in gymnastics. Such an inspiration, and I love how we have her AND the Williams sisters repping us at the Olympics this year. Oprah should be calling them all now, if she hasn't already.


Get it, Gabby!

Matt Smith

This is great coverage of Indie Film!!


How come yall never covered the Black outrage over Gabby's hair. I was stunned. Black people are fucked. Period.

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