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Weekend B.O. Aug. 17-19 (A Lackluster ‘Sparkle’)

Weekend B.O. Aug. 17-19 (A Lackluster 'Sparkle')

Don't say I didn't tell you, but I did. And maybe it's because of the summer doldrums, but Sparkle, and in fact all this weekend's new releases, underperfomed to expectations.

In the case of Sparkle, box office analysts last week were predictiing a $20-22 million weekend gross that, by Friday night, dropped down to $16 million. But this weekend's take of $12 million was lower than anyone expected.

In my piece below, about the lack of a 35th anniversary blu-ray DVD of the original film, I gave my reasons why I thought the film wouldn't do well. But to paraphrase what I said – just who exactly was the audience for this film? With that b.o. opening, the film will have a very hard time reaching just $35 million before all is said and done.

And Total Recall, when you consider its production budget and what it's taken in so far (unless it does monster business overseas), is set to become the biggest flop of the summer.

And the one weird new entry is the 13th place box office listing for 2016 Obama's America one of those paranoid, "Obama is black nationalist radical socialist out to destroy America" documentaries made by and for people who spend a lot of their free time wearing white hoods and burning crosses, longing for the good day days when black folks knew their place.

1) The Expendables 2     LGF     $28,750,000
2) The Bourne Legacy     Uni.     $17,020,000 Total: $69,581,000
3) ParaNorman     Focus     $14,008,000    
4) The Campaign     WB     $13,385,000     Total:$51,694,000
5) Sparkle     TriS     $12,000,000    
6) The Dark Knight Rises     WB     $11,140,000     Total:$409,916,000
7) The Odd Life of Timothy Green     BV     $10,909,000 Total:$15,187,000    
8) Hope Springs     Sony     $9,100,000     Total:$35,051,000
9) Diary of a Wimpy Kid: Dog Days     Fox     $3,850,000     Total:$38,762,000
10) Total Recall     Sony     $3,500,000         Total:$51,782,000    
11) Ice Age: Continental Drift     Fox     $2,950,000         Total:$150,136,000
12) Ted     Uni.     $1,625,000     Total:$213,146,000    
13) 2016 Obama's America     RM     $1,249,000     Total:$2,067,000

This Article is related to: Box Office


Comments

Sheila

Let's get something straight: Sparkle is playing on a thousand fewer screens than most films in the top 10, “Sparkle” took in a very respectable $12 million in the first 3 days with a budget of only 14 million (TheExpendables2 had a budget of 100M and did not recoup its budget after 3 days either). Sparkle had the second highest per screen average of the weekend and is the only movie among the newly released with a Rating "A" Cinemascore! It shouldn’t have any trouble making its money back.Therefore Sparkle is NOT a flop,even the serious papers like the Washington Post and LA Times said it did "RESPECTABLE"!!!!
Why didn't you give the same negative write-up about the REAL flop movies like Beyonce's "Cadillac Records" movie or more recently Tom Cruise's "Rock Of Ages" ?

CareyCarey

Baa, baa, black sheep, have you any wool? Yes, sir, yes, sir, three big bags full; One for my master, and one for the dame, and one for the black folks who lives down the lane. Director Salim Akil says, "hey baby what we gonna do now? Folks might start to realize that we've been faking?". His wife, Mara Brock Akil the writers says, "Well, we have that wool so maybe we can pull it over everyone's eyes and blame the cast for this dude. If not, I'm gonna blame the other writer, the white guy Howard Rosenman. Howard says, "Hell nawl, don't blame me, it was you who convinced the money people that you could write a screenplay and that your husband, who last worked in a mortuary for 5 years and an out patient clinic for bi-polars, schitzophrenics and manic depressives for another 5, was a director. That boy can't direct his way out of a paper bag. So be quiet and give me some of that wool so I can make me an afro. I gotta blend in so I can get the hell out of here". The beat goes on… The baa baa black sheep had plenty of wool, yes sir, yes sir, three bags full.

PRISS

Below industry expectations, but not considered a bomb. Regardless, look for this to put the brakes on the THINK LIKE A MAN pitching momentum that was happening around town. David Talbert got his thing up. The Screen Gems jokers installed white writers and director to puke out the new epitome of bad re-titling for ABOUT LAST NIGHT the black version or whatever it is now called. The JHud drug mom fiasco that's in the works. There was a little roll happening because of TLAM. Future stuff will be slowed down due to this middling performance by SPARKLE. You know we have to prove ourselves every single time.

Charles Judson

LOVE JONES and NINE aren't the best comparisons. WAITING TO EXHALE, JUMPING THE BROOM and DREAMGIRLS are the better films to pick. Not only in who was involved, but they have the right kind of overlap for the audience that would come to a film like SPARKLE. WAITING did $67 million and DREAMGIRLS did $103 million. JUMPING did $37 million. The $20 million opening weekend estimates means they were looking for at least WAITING numbers. But Melissa is right, if the film holds on it could be a surprise. However, the weak opening isn't a good sign because doing 40% less than expected means $35 million is it's best bet but not assured. Most current films do 3 times their opening weekend, strong do closer to 4 to 6, weaker ones do around 2 and some change, rightout out flops do 2 and under. Since they revised the estimates down to $16 million–which was probably their fall back number to do JUMPING numbers–and the film dropped even more to $12 million shows a overall lack of confidence in the movie. SPARKLE could erode fast and top out at around $25 million. You add in P&A costs around $10 million at minimum that means the film will barely break even. Yes, it will likely still show a profit in ancillary sales, but with what they were expecting it is a lackluster opening. The kind of opening that sends people scrambling to rework everything (number of theaters to keep the film in, marketing and post theatrical run).

sandra dee

It didn't do bad for a musical, since they generally make between $12-20 million on opening weekend. The film 'Nine' bombed at the box office, yet it still managed to nab Oscar nominations.

D.C. Kirkwood

Considering the competition the film went up against, it'd doing just fine. Love Jones I think only made $12million total at the box office and look how popular it was plus a soundtrack. The stars in this film are not well known and neither are the Brocks except in the African American community. Plus there wasn't alot of advertisement for this film and stars didn't really start doing interviews till about two weeks ago. It will definitely reach $30million I think.

Melissa

It's not a big deal. It will make more than its budget back. Opening weekend doesnt ALWAYS determine how a film will do in the long run

Orville

But the budget was only $14 million dollars according to Box Office Mojo so how is this lackluster? The movie will make the budget back. Sparkle also didn't have any real stars in the lead roles.No offense to Jordin Sparks, Tika Sumpter, Carmen Ejogo fans those ladies are basically unknown to film audiences. I think the movie did okay with unknown talent in the lead roles.
Whitney Houston is also dead so obviously she couldn't promote the movie. I think Whitney's death actually had a role in the under performance of the film. If Whitney was alive this movie would have gotten a major boost in promotion. But since Whitney is deceased the movie didn't do as well because the three female leads are not stars.

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