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What Does the Growing Success of Anti-Obama Doc ‘2016: Obama’s America’ Mean for the Future of Cinematic Political Advocacy?

What Does the Growing Success of Anti-Obama Doc '2016: Obama's America' Mean for the Future of Cinematic Political Advocacy?

We may finally have a successful political documentary made from a conservative perspective on our hands. “2016: Obama’s America” grossed $1.2 million this past weekend in limited release, including showings at New York City’s Regal Union Square theaters that placed it third behind “The Dark Knight Rises” and “Total Recall,” according to a story in the Hollywood Reporter by Pam McClintock.

The film, from author Dinesh D’Souza and John Sullivan, expands to more than 1,000 theaters Friday just ahead of the Republican National Convention. That push should easily make it the highest-grossing non-nature documentary of the year thus far (above “Bully”), as it already has collected $2 million since it began its slow rollout in July. Indiewire's weekend box office article from Sunday tells more of that story.

READ MORE: 'Schindler’s List’ Producer Gerald Molen Wants ‘2016: Obama’s America’ To Help Romney Win the Presidency

McClintock notes that the film, which purports to investigate the president’s murky past and show how a second term would be a bad result for the country, has done well in several cities with liberal-leaning demographics, including New York and San Francisco. But no exit interviews establishing the political identities of audiences have yet been provided, which could just mean that right-leaning viewers that live in those areas went to check out the movie and not necessarily that curious left-leaning viewers were buying tickets, too.

In any case, signs point to potential Mitt Romney-Paul Ryan supporters hungry for the message D’Souza delivers in the film. Modern political conventions famously include fawning, hagiographic short films to illustrate their messianic candidates, but that’s pitching to a stacked crowd. The very fact that a documentary gets a standard theatrical release lends it a different kind of weight — viewers are more likely to approach it as a credible portrait (the "2016" tagline, "Love Him, Hate Him, You Don't Know Him," cleverly pitches the film as a non-ideological take). Should anyone at the Republican convention mention “2016” or encourage voters to see it, box office numbers could spike just as it becomes available nationally.

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Just how much of a groundswell that creates for the GOP campaign — or how many independents’ votes ultimately are secured by the film — is nearly impossible to gauge. But if that kind of data could be collected, and it showed that the movie had a genuine impact, however small, on the election, then exhibitors, filmgoers and filmmakers could see the birth of a whole new method of political advocacy that provides a new avenue for profitable moviemaking, too.

Read the full THR box office story.

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High 5 Sheri!




YOU hit the nail on the head Doris


Obama a 3rd world formed individual in the most demanding job in the world. Thanks Mr D souza & Mr Sullivan for bringing the facts to the US because our Brie & Chablis media never did.


It is a very interesting thing to see how docs may affect elections.

That Being said why do people get so upset when someone makes a conservative film? There are countless liberal films? I do not see why there is so much rage around this film.


the director didn't mention berak's personal life secret . about berak's ex-wife holms who is a republican and her 22yrs old boy love child who never knew who his father was. that could have benefited more than this to throw off this b*st*d.


democrats firmly believe berak is an innocent ass who has no clue what so
ever what dinesh is accusing him of. i don't think berak has any desire what so
ever to drag his ass to another term. i think as a minority president of the
united states he got enough.
what i don't understand is why is women's personal
health issues become public display and why is it political? i think goverment
should stay out of women's personal health issues regardless goverment pays for
it or not. i don't think goverment can impose moral values on people. it's the
responsibility of the parent. when these republican idiots get this? if
republicans really concervative go do a better job in the church. i don't think
republican dictatorship works. toooooooooo republican means going back to 18th
century life with no rights for women, 10th grade education for women, how is a
morman women different from the muslim women.
back walk idiots.


Dinesh D'Souza is a hack.


This seems like the right wing Fahrenheit 9/11. I didn't see that crap and i won't go see this crap either.

Tim Hystad

Propaganda is a tool. The people who will go see this are tools.


I hope this movie comes to kansas before the election.I dont think it will change minds more like confirming what we think anyway.

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