This is a political film. No could not be more political as it deals with the cynical referendum of Pinochet which allowed for opposition parties to air a 15 minute TV show in the wee hours of the morning for one week urging voters to vote No as opposed to Yes for Pinochet to continue to rule Chile with his iron fist. The savvy adman played by Gael Garcia Bernal creates a campaign which actually toppled his regime. This is the third part of Pablo Larrain‘s trilogy including Tony Manero and Post Mortem as it chronicles the fall of the dictatorship of Pinochet.
Distributed in U.S. by Sony Pictures Classics and sold internationally by Funny Balloons, No just had its North American premiere today at TIFF after its world premiere in Cannes’ Directors Fortnight. It played in Locarno, Telluride and will play in the BFI London Film Festival and the New York Film Festival.
Most remarkably, this film was exec produced (partially financed) by Participant’s Jonathan King and Jeff Skoll. Participant Media’s modus operandi, financing and producing feature and docu films about change, is all the more commendable because this is a Spanish language film. After backing Pablo Larraín’s No they’ve now partnered once again with the Bernal’s Canana Films for Diego Luna’s Chavez (Cesar not Hugo) which is currently being lensed in Mexico, written by Keir Pearson (Hotel Rwanda) with a cast that includes Michael Pena in the lead role, America Ferrera, Rosario Dawson, Wes Bentley, Michael Cudlitz, Gabriel Mann and a small part for Bernal.