As Tambay wrote yesterday, ESPN Films’ feature-length documentary, Broke, (part of its 30 For 30 initiative) that aims to provide insight into why 60 percent of NBA players, and 78 percent of NFL players go broke within five years of retirement, debuted 2 nights ago on ESPN, and is now available on iTunes for those who missed the premiere.
Although it looks like a lot of you didn’t miss it, since the network is reporting today that Broke, which kicked off the 30 for 30 Vol. II series on October 2, ranks as the highest-rated 30 for 30 documentary yet, delivering 2.7 million viewers.
It’s also the second highest-rated and most viewed documentary in ESPN’s history, only preceded by ESPN Films’ The Fab Five.
Many athletes and celebrities took to Twitter while the film aired Tuesday night, with LeBron James, Michael Vick, Dwyane Wade, John Wall, Logan Morrison, Graham Rahal and Roddy White among those tweeting to discuss and weigh in on the topic, which probably helped drive their followers to switch their TV dials to ESPN to watch – if they weren’t already.
The full synopsis for Broke reads:
Sucked into bad investments, stalked by freeloaders, saddled with medical problems, and naturally prone to showing off, most pro athletes get shocked by harsh economic realities after years of living the high life. Drawing surprisingly vulnerable confessions from retired stars like Jamal Mashburn, Bernie Kosar, and Andre Rison, as well as Marvin Miller, the former executive director of the MLB Players Association, this fascinating documentary digs into the psychology of men whose competitive nature carries them to victory on the field and ruin off it.
The film was directed by Tribeca alum Billy Corben (Cocaine Cowboys – a 2006 account of the blood-drenched Miami drug culture in the 1970’s and ’80s).
Again, head over to iTunes (HERE) to buy and watch, if you missed this record-setting film.
30 for 30 continues October 9 with 9.79*, a doc about the infamous Ben Johnson/Carl Lewis 100m final at the 1988 Seoul Games; it airs at 8 pm. ET, on ESPN/ESPNHD.
Here’s the trailer fo30 for 30 continues October 9 with 9.79* about the infamous Ben Johnson/Carl Lewis 100m final at the 1988 Seoul Games airing at 8 p.m. ET on ESPN/ESPNHD.: