Old people are so hot right now.
After the success of "The Best Exotic Marigold Hotel," Fox Searchlight is awaiting a treatment for a sequel from original screenwriter Ol Parker. Vulture reports that the original cast is keen on boarding a second film and make the case for why comic book stories aren't the only ones worthy of sequels: "There's green in gray." Both "Marigold" and "Reds" made huge profits off their relatively modest budgets ($130 million worldwide B.O. on a $10 million budget and $200 million worldwide on a $58 million budget). "Reds" is also getting a sequel. ("The Expendabelles" is in development, but with a younger cast in mind.)
"…this adult audience grew up going to movies; it's an ingrained habit that they enjoy, unlike younger viewers who are increasingly indifferent to whether they watch a movie in a theater, on TV, or on a phone. And for moviegoers in their teens and twenties, movies are on a much longer list of things vying for their entertainment dollar."
Adults crave original content, and the studios should give it to them. But recycling original ideas is not necessarily the solution, and dulls the edge. The idea of a "Bridesmaids" sequel was quickly entertained after the "surprise success" of the Kristin Wiig comedy because it was interpreted as a newly discovered audience that needed to be capitalized on. No, it wasn't a new audience. It's a neglected audience, and one that isn't stupid. Luckily, Wiig wasn't on board for a sequel (while "The Hangover" lives on, recycling the same crass content sans the laughs). "Marigold" stars Maggie Smith, Judi Dench, Tom Wilkinson & company may return for another outing, and it may do well, but that's really not what the box office numbers are asking for.