I continue to receive emails and messages on Facebook from readers telling me that they haven’t been seeing our Facebook posts.
I addressed this matter about 3 weeks ago; in short, our posts to Facebook may not be showing up in your Facebook newsfeed because Facebook is apparently forcing page owners to use the pay-to-promote option, which means page owners will have to spend money on each post, to increase the likelihood that you’ll see each post in your Facebook newsfeed.
I determined that the vast majority of our Facebook followers have not been seeing our posts – something like 80%, which is obviously A LOT! Unless a post is shared, commented on, and *liked* by those who do see it, it goes viral, and becomes popular, which keeps it in play.
Some of you told me that you hadn’t seen an S&A post in weeks, which certainly concerns me!
What’s the use in having so many followers, if only a fraction of them are engaged?
So while I continue to investigate other options, my suggestion would be that, if you want to ensure that you see all of our posts, these are your best options:
1. Sign up for the S&A email newsletter, which guarantees that you’ll see everything we post. Don’t worry, you won’t be bombarded with emails or spam. You’ll get exactly 1 email a day, which will include links to and short summaries of all the entries posted over a 24-hour period. And you can then scan the newsletter and from it, click on any post link that gets your attention and that you’d like to read the contents of, in full. That’s it! This is a method I most encourage. To sign up for the S&A email newsletter in 1 easy step, CLICK HERE.
2. Subscribe using your favorite RSS/syndication news reader service. If you already use one of those, just add S&A to your subscriptions, in 1 easy step. I am a long-time Google Reader user. I rely on it everyday to get my entertainment industry (and other) news. But there are other services. To suscribe, CLICK HERE.
3. Skip the subscription and newsletter services, and come directly to the site, like a lot of folks already do daily; some more often than others. But the frequency is obviously entirely up to you. However, you probably wouldn’t want to let several days pass you by, without visiting the site, since the volume can add up quickly.
4. Follow S&A on Twitter. As far as I know, Twitter hasn’t forced any pay-to-promote option on users. You can also create a list and add S&A to it. But starting by just following S&A on Twitter would be a start. However, given the way the social networking site works, there’s a chance that you won’t see every post that’s shared, especially if you’re not on Twitter regularly. Unless you make a concerted effort to visit the S&A Twitter page daily, and see all that’s been shared.
These are the best available choices right now. Facebook wields lots of power, given how intergrated they are into the web surfing experience currently. And the fact that S&A has been able to amass close to 14,000 facebook subscribers, and now has to find a way to wean all those people from the social networking site, is trying. And I’m sure Facebook knows that well.
But, as I’ve listed, there are other options. You’ll just have to act on them, until something better comes along. I’ll be creating an S&A Google Plus account shortly, so those who’ve migrated to that social networking service will be able to follow S&A there.
It’s frustrating for obvious reasons. I do use the pay-to-promote option from time to time – specifically for those posts that I want to ensure are seen by as many people as possible; but that should be the exception, not the rule! I can’t afford to pay to promote every single post, or even a handful of posts, to make sure that most of you see them, which seems to be what Facebook wants people who run pages like myself, to do.
Needless to say, this is one post that I’ll be paying to promote on the S&A Facebook page, so that it’s seen by as many of you as possible!
Thanks for your patience.