Clearly, filmmakers are chasing the older demo. "The Hot Flashes," starring Brooke Shields, Darryl Hannah, Virginia Madsen, Wanda Sykes and Camryn Manheim, screens at AFM on November 3. The film seems to be aiming for a middle-aged "Bridesmaids" vibe, and follows a group of five Texan women who start up a basketball team in order to beat the local girls' high school team and raise money for breast cancer.
The film is written by Brad Hennig and directed by Oscar-nominated director Susan Seidelman ("Desperately Seeking Susan").
The "hilarity" of older women vs. younger women is already tired, as is the commercialization of breast cancer (the women's uniforms are bright pink). There's a good amount of talent on board this project, but the concept seems off. Can't women over 40 have an intelligent comedy made about them, that doesn't go straight for the menopausal jugular? Of course back in 1996 Hugh Wilson's "The First Wives Club," tapped into women's anger to the tune of $181 million worldwide (Goldie Hawn, Diane Keaton and Bette Midler didn't hurt) as did 1995 crossover hit "Waiting to Exhale" ($81 million worldwide), which starred Angela Bassett and Whitney Houston.
We'll see when a trailer arrives.