So, your major tentpole is in trouble and has been the subject of bad press for months. Mainstream audiences — if they’ve heard about it — only know, at most, that it stars Brad Pitt, has zombies and might be a bit of mess. Otherwise, they have no idea what a “World War Z” is. So what do you do to stoke excitement? If you’re Paramount, you put out a teaser poster that features nothing more than a black background and some text. Man, even the interns must have had a day off. Did a secretary’s assistant do this?
Anyway, with a teaser for the trailer of sorts dropping last night, and the whole shebang arriving on Thursday, the studio has dropped the first teaser poster and it’s….more like “World War Zzzzz” amirite? Really, you couldn’t even put a picture of Brad Pitt‘s face on here? Dude has more facetime in Architectural Digest this month than he does here. What about a zombie? Or a ravaged landscape? Or Marc Forster crying? Anything? Or maybe it’s just a sign the studio doesn’t care, so why should we, right?
Brad Pitt’s new Zorro movie or whatever drops on June 21st. [Rope Of Silicon]