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ABC’s ‘Scandal’ Scores Series Highs Across the Board + #1 Series In 10pm Hour For 2nd Week

ABC's 'Scandal' Scores Series Highs Across the Board + #1 Series In 10pm Hour For 2nd Week

Speaking of Scandal

The key stats being: Posting its best-ever young adult lead-in retention… ABC’s winter final of Scandal beat CBS’ Elementary for the first time in Adults 18-49 to stand as the #1 series in the 10 o’clock hour for the 2nd week running.

If these week-to-week up-ticks continue through the second half of the season, expect a 3rd season to be ordered by ABC.

All the goodies via press release from ABC:

ABC’s “Scandal” Scores Series Highs Across the Board

Gaining week to week in viewers (+4%) and young adults (+5%), ABC marked its strongest Thursday since mid-October with regular programming on the night – since 10/18/12.

· The Net was up over the year-ago Thursday, with an all original line up, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).

Soaring over its lead-in at 9pm, ABC’s Grey’s Anatomy dominated its hour among Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the #1 drama of the night on each count.

Posting its best-ever young adult lead-in retention out of an original Grey’s, ABC’s winter final of Scandal beat CBS’ Elementary for the first time in Adults 18-49 to stand as the #1 series in the 10 o’clock hour for the 2nd week running. Additionally, Scandal once again led by double to triple digits over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.

· Building for the 2nd consecutive telecast in viewers (+12%) and young adults (+14%), Scandal scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).

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Comments

Marco

Best show on TV by far! FAR better than Elementary or Sons of Anarchy! EXCELLENT WRITING!

HummingLoon

Ava, I'm watching here in Holland and I know a few ppl who are watching as well, so yeah, the Scandal reach is far and wide. Show isn't perfect, but it's entertaining and the plot twists keep reeling me back in.

Liss

I love scandal the show is amazing it's go far beyond being about a black woman whoring herself out for a white man!!! Just hoping that this season we see more from Harrison.

GNS

This show is trash. Politics with an inter-racial affair. Black woman whores for a president, not cool. Cheesy, lazy writing. The crowd I watch the show seems disinterested until a steamy scene appears on the screen. Garbage.

ALM

I had already figured out who shot Fitz….the only character on the show with an assassin background. The question is why did the person shoot Fitz?

Ava

I'm a bit behind on my viewing but it looks as if Scandal is finding it's audience and finding its way! I know people as far as Jamaica, W.I. talking about "Who Shot Fitz!" (lol). And if the fact that Deception on NBC is debuting next month is any indication–other networks are noting the possibilities for success with a Black female protagonist. Finally! For this reason alone, while in the beginning I had some technical issues with the show's writing and editing, I have been steadfastly rooting for Scandal's success. May Scandal's success spawn shows that aim ever higher in quality.

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