Speaking of Scandal…
The key stats being: Posting its best-ever young adult lead-in retention… ABC’s winter final of Scandal beat CBS’ Elementary for the first time in Adults 18-49 to stand as the #1 series in the 10 o’clock hour for the 2nd week running.
If these week-to-week up-ticks continue through the second half of the season, expect a 3rd season to be ordered by ABC.
All the goodies via press release from ABC:
ABC’s “Scandal” Scores Series Highs Across the Board
Gaining week to week in viewers (+4%) and young adults (+5%), ABC marked its strongest Thursday since mid-October with regular programming on the night – since 10/18/12.
· The Net was up over the year-ago Thursday, with an all original line up, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).
Soaring over its lead-in at 9pm, ABC’s Grey’s Anatomy dominated its hour among Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the #1 drama of the night on each count.
Posting its best-ever young adult lead-in retention out of an original Grey’s, ABC’s winter final of Scandal beat CBS’ Elementary for the first time in Adults 18-49 to stand as the #1 series in the 10 o’clock hour for the 2nd week running. Additionally, Scandal once again led by double to triple digits over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.
· Building for the 2nd consecutive telecast in viewers (+12%) and young adults (+14%), Scandal scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).