The Broadway League has released its 15th annual demographics report, revealing 2012 to be the strongest year in history in terms of attendance and grosses. The Broadway box office haul was nearly $1.14 billion this year.
The box office is up partly due to inflated ticket prices — but attendance is up this year, too.
Reportedly the 2011-2012 52-week season saw an increase in diversity amongst Broadway patrons, perhaps due to NY’s high tourism numbers and “a notable uptick in the power of social networking posts,” Broadway League exec director Charlotte St. Marti stated.
Other interesting statistics from the report include tourists accounting for 63.4% of all ticket sales, with international tourists making up 18.4% of all admissions to Broadway. Respondents who bought tickets online jumped 44% from last year, and sit at 47% of all ticket sales.