Following up on Tambay’s item last week about Beyonce’s $50 million deal with Pepsi, The Washington D.C. based public heath advocacy organization, The Center for Science in the Public Interest, has issued an open letter to Beyonce, asking her to seriously reconsider the deal.
The deal, which is basically a very lucrative one for Beyonce, will see her promote Pepsi in TV commericals, print and other media, even with her face on certain Pepsi cans; the deal also supposedly will finance the singer’s “chosen creative projects” and a “creative content development fund;” although whatever those mean, is up to anybody.
However, according to the L.A. Times, the Center, in the letter, says that the singer “should not let her name and image be used to promote Pepsi-Cola – a product that contributes to obesity, diabetes, heart disease, tooth decay and other health problems in adults and children.“
The open letter further goes on to say that: “You occupy a unique position in the cultural life of this country and are an inspiring role model for millions of young people. Your image is one of success, health, talent, fitness, and glamour. But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans.“
And the letter goes even more explicit stating that: “Each additional sugary drink consumed per day increases the likelihood of a child becoming obese by 60 percent, according to the letter. Each soda consumed per day increases the risk of heart disease in men by 19 percent. Drinking one or two sugary drinks per day increases one’s risk for type 2 diabetes by 25 percent. Diabetes, in turn, can cause complications including amputation, erectile dysfunction, blindness, coma, and early death. Almost all obesity-related health problems have a disproportionate impact on low-income, African-American, and Hispanic communities.“
I have to admit that they have a point. I thought the same thing myself when the announcement of the deal was first announced. She wouldn’t promote vodka for sure, but why soda drinks? Aren’t they just as bad? I mean, do you really believe that she actually drinks the stuff?
But the odds of her cancelling the deal to promote good health, are between slim and none… make that none and none.
What do you say?