Friday Box Office: ‘Zero Dark Thirty’ Heading For Big Weekend; ‘Impossible,’ ‘Not Fade Away’ Underwhelm

Friday Box Office: 'Zero Dark Thirty' Heading For Big Weekend; 'Impossible,' 'Not Fade Away' Underwhelm

Kathryn Bigelow’s “Zero Dark Thirty”  continued to show strength Friday night after a record breaking mid-week debut.

In 5 theaters, the film grossed $115,000, a 10% jump from Thursday. That made for a $23,000 average and took its total to an impressive $344,000 after 3 days in very limited release. 

It should result in a gross around $300,000-$325,000 for the weekend, giving it an average north of $60,000. The film is expanding nationwide in early January to coincide with the Oscar nominations.

Not faring quite so well was Juan Antonio Bayona’s “The Impossible” and David Chase’s “Not Fade Away,” both of which opened Friday.

Telling the true story of a Spanish (though portrayed as British) family’s experience of the 2004 Indian Ocean tsunami, the film grossed $37,700 in 15 theaters for a so-so $2,513 average. It should end up with a gross around $100,000-$120,000 for the weekend, a third of “Zero Dark Thirty” despite playing on 3 times the screens.

“Not Fade Away” fared much worse, grossing $5,000 in 3 theaters for a weak $1,667 average.

Friday numbers for other openers — “Amour” and “On The Road” — were not available, but check back tomorrow for a full report on all the films.

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Why bother hyphenating "mid-week" if you don't do the same for "record breaking"?

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