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Overseas Markets Are Doing What The US Failed To Do For ‘Guardians’

Overseas Markets Are Doing What The US Failed To Do For 'Guardians'

As you may recall last week, I posted an item reporting that Dreamworks Animation's latest animated film Rise of the Guardians, directed by Peter Ramsey, looked like it was going to be a big loser for the studio domestically.

The $145 million movie has grossed only $62.25 million so far in the U.S. That's not good, to say the least.

However, overseas, it looks like a different story. The film has already opened in 45 foreign markets in the parts of Europe, Asia, the Middle East and South America, and, all together, has grossed $90.5 million, making its total box office to date, $152,755,936.

All this proving once again that overseas markets are the most important box office factor for films.

In fact, the film is currently the No. 1 box office performer overseas, and will open in Australia this weekend.

Then again, once The Hobbit opens this Friday (and already there are projections that the film will do over $70 million in the States on Friday alone) all bets are off.

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Comments

Geneva Girl

It's interesting that this is doing so well overseas considering that the characters are from the English-speaking world's mythology. In the French-speaking world, there's no Tooth Fairy, it's a mouse. And a bell brings Easter eggs.

ALM

Good. So the film won't be considered a total fail.

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