While Spike Lee‘s directing career in both features and documentaries ensures him a place in cinematic history, his legacy will also involve his groundbreaking advertising work. One could argue that Nike would not be the brand it is today without Lee’s iconic ads with Michael Jordan for his patented Air Jordan sneakers, and over the years, the helmer has lent his touch to spots for Levi’s, Converse, Jaguar and much more. And now he’s at it for the NBA.
And as everyone knows, Lee is a huge New York Knicks fan, and in this spot, which he both directed and stars in, he talks up Bernard King, forward for the team from 1982-1987. He was a four time NBA All-Star, one of the best scorers of all time, and a helluva player in the paint. And Lee honors King in this pretty exciting little spot. Give it a spin below.