All this weekend’s top films are holdovers from the previous weeks, while Brad Pitt’s Killing Them Softly tanked, grossing just $7 million.
To be honest, the film wasn’t expected to do well, and that the fact that the Weinstein Company kept changing the release date was sign that they had no confidence in the film, and likely had no idea how to market the it.
Although it’s about gangsters, and there are some shootings and grisly violence, the film is really a political metaphor for America today – greed and capitalism with chain smoking, grubby, depressed, downbeat characters, which is not what people were expecting.
That, no doubt, was the reason why the film got an "F" on CinemaScore. People don’t like the film because it’s not a fast-paced, shoot-em'-up thriller with charismatic characters that they were led to believe the film was.
And that lousy title didn’t help, although the original title, Coogan’s Trade, which is the title of the George V. Higgins’ book the film is based on, wasn’t that great either.
At the opposite end of the spectrum, Skyfall is just under $200 million towards shy of a $1 billion worldwide gross.