Trey Parker and Matt Stone have launched a production company, Important Studios. The company's value is estimated at $300 million, thanks to boffo revenue coming in from the musical show "The Book of Mormon" and Comedy Central animated series "South Park," now in its 16th season.
By having their own studio, the duo will have greater control over their projects, such as an upcoming "Book of Mormon" adaptation for the big screen.
Parker and Stone released a statement on the venture, with their trademark lack of self-seriousness:"Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves." But the company will be small: "If DreamWorks is Walmart, we are over here knitting sweaters."
We interviewed them for "Book of Mormon" here.