Sundance Institute's Artist Services program provides Institute artists with exclusive opportunities for creative self-distribution, marketing and financing solutions for their work. Keri Putnam, Executive Director of Sundance Institute stated, "Now more than ever filmmakers need to be creative and entrepreneurial in order to get their stories to audiences. Sundance Institute embraces cross-organizational collaboration in an effort to increase the collective impact on the field; it is in this spirit that we welcome the input of our colleagues to further help us shape the Artist Services program," said Putnam. ”Our hope is that it contributes to the long-term sustainability of independent film careers and a greater diversity of films reaching audiences each year."
Cinereach, the innovative film and digital projector financier covered in my previous blog which owns NewVideo is The exclusive aggregation partner for distribution participating in the Artist Services program. It is one of the partners of Artist Services, along with other Artist Services partners which now include the digital retailers iTunes, Amazon, hulu, Netflix, SundanceNow, Topspin Media, GoWatchIt, Video Unlimited/ Sony Entertainment Network, vudu, xBoxLive, Tugg, Reelhouse. Other partners include Kickstarter, Tugg, a web-platform that allows filmmakers and fans to create screening events at their local theater, and direct-to-fan platforms Snagfilms for docs which coincidently owns Indiewire, YouTube, Reelhouse, VHX and Vimeo. All these services will work with Sundance Institute and its interested supported filmmakers to develop opportunities to sell their films and merchandise directly to end users. Sundance Institute is constantly expanding its suite of digital platforms and tools offered by Artist Services.
Since the Artist Services program launched in January 2011, more than $3.2 million has been raised for nearly 100 Institute artists’ projects via Kickstarter and more than 40 films are now accessible by the public on a variety of platforms and storefronts.
The Artist Services initiative is made possible by The Bertha Foundation. These deals were brokered via pro bono legal services generously provided by law firm O’Melveny & Myers LLP, which has built the legal framework for the Artist Services program and participating filmmakers since its inception.