This happens about once every 3 months it seems; a short film that's *discovered* on Vimeo or YouTube, goes viral, gets the attention of Hollywood studio executives, eventually leading to talk about the potential for a feature film adaptation for the director.
This one's the first of 2013. It's titled R’ha, and is directed by a German filmmaker (specializing in animation, which is what he's studying currently) named Kaleb Lechowski, who will turn 23 years old this year.
Kaleb is said to have done this with no money, just a computer, some software and 7 months.
The short immediately went viral after it was uploaded to Vimeo 2 weeks ago, and has been played over 1 million times since the (on Vimeo alone; it's probably on YouTube as well).
Lechowski has already picked up representation in the form of managers Scott Glassgold and Raymond Brothers at IAM Entertainment and is expected in Los Angeles (if he's not already there) to do the Hollywood dance.
Let's see what comes of all this, if anything. He'll be joining a club that includes the recently-released horror film Mama, which stars Jessica Chastain, and was produced by Guillermo del Toro. Mama was first a 2008 short film which got del Toro's attention, and, well, the rest is history.
Watch R'ha below and see what all the hype is about: