Oscar Weekend is often not prime time for new openings. But this year looks weak even by that standard. Continuing a pattern that hasn’t varied now for several weeks, grosses for the day were down again, this Friday about 25% from last year (also right before the awards).
Lionsgate’s Dwayne Johnson-starrer “Snitch” barely edged out Melissa McCarthy’s smash hit comedy “Identity Thief,” but the latter stands a good chance of rebounding to #1 in its third weekend. It fell about 40%, far less than the drops for last week’s big openings. Fox’s “A Good Day to Die Hard” fell hard to fifth at under $3 million, while Relativity’s “Safe Haven” held on the third place despite falling by about half.
Weinstein’s action/genre division Dimension has been quiet recently, a situation not changed with the weak opening of “Dark Skies,” an acquisition for which they are paying for marketing, per reports. They do have volume at the moment with three of the top seven, with “Escape from Planet Earth” and the sole Oscar contender still in the top ten, “Silver Linings Playbook.” Overall, only three of the top ten films come from the traditional studios, which in an inverse of normal trends, will dominate more at the Oscars this year than at the box office.
Top 10 (in millions + totals)
1. Snitch (Lionsgate) – $4.1/4.1
2. Identity Thief (Universal) – $4.1/83.7
3. Safe Haven (Relativity) – $3.5/41.0
4. Dark Skies (Weinstein) – $3.1/3.1
5. A Good Die to Die Hard (20th Century-Fox) – $2.8/44.6
6. Escape to Planet Earth (Weinstein) – $2.4/26.5
7. Silver Linings Playbook (Weinstein) – $1.5/103.0
8. Warm Bodies (Lionsgate) – $1.5/54.9
9. Beautiful Creatures (Warner Bros.) – $1.0/14.0
10. Side Effects (Open Road) – $1.0/22.7