Exclusive ‘Better Mus’ Come’ Clip + Pre-Release Engagement & Official Release Playdates

Exclusive 'Better Mus' Come' Clip + Pre-Release Engagement & Official Release Playdates

AFFRM’s first pick-up of 2013, Storm Saulter’s international film festival circuit-played, award-winning feature film Better Mus’ Come, will open on March 15, in New York (AMC Empire 25) and Los Angeles (Downtown Independent), in a multi-platform release via that will be preceded by simultaneous one-night engagements in Philadelphia, Atlanta, Washington DC, Seattle, Chicago, and Houston – all taking place on March 13, presented by partners of the distributor’s new label, Array: Imagenation, Urbanworld Film Festival, BronzeLens Film Festival, ReelBlack Film Series, Langston Hughes African-American Film Festival, Howard Film Culture and Houston African-American Museum.

Passion, politics and poverty collide as this love story unfolds against a backdrop of political turmoil in 1970’s Jamaica, as rival gangs enlisted by warring political factions disrupt the democratic process, leading to bloodshed in the streets. Better Mus’ Come begins in 1977 and ends the in the first couple days of 1978 during the Green Bay Massacre, and follows Ricky, a gang leader and political pawn, as he struggles to navigate the hardships of life in Kingston, and to define a better way of life for his young son.

Exact playdates for the March 13 pre-release one-night engagements, as well as for the film’s official opening night on March 15, follow below.

But first, an exclusive clip from Better Mus’ Come for a glimpse at what to expect:

MARCH 13th, 2013

Presented by BronzeLens Film Festival
Located at The Georgia Pacific Auditorium
Screening at 7:00PM 

Presented by Houston Museum of African-American Culture    
Located at Houston Museum of African-American Culture    
Screening at 7:00PM

Presented by Langston Hughes African American Film Festival

Located at Langston Hughes Performing Arts Institute

Screening at 7:00PM

Presented by Reelblack
Located at Asian Arts Initiative

Screening at 7:00 PM


Presented by DuSable Museum of African American History
Located at DuSable Museum of African American History

Screening at 7:00 PM

Presented by Howard Film Culture

Located at Goethe-Institut Washington

Screening at 12:30 PM

MARCH 15th, 2013


Presented by Imagenation and Urbanworld Film Festival

Located at AMC Empire 25

Please see http://www.affrm.com/better-mus-come/ for showtimes


Presented by AFFRM HQ

Located at The Downtown Independent

Please see http://www.affrm.com/better-mus-come/ for showtimes

This Article is related to: News and tagged



As a Jamaican, I'm pleased to see this film going where it's going. It's unfortunate that the director is quickly garnering a reputation of being unprofessional and quite unpleasant (I've had the displeasure of interacting with him on occasion and I can attest to this being true), but what this film represents is so much bigger than him so I hope it is a resounding success for all parties involved.


Nicole Sky!!!!!!!! My wifey in my head!


It looks like another good offering from Affrm. Coming to Boston I hope and wonder?


I like that leaf shot.

Your email address will not be published. Required fields are marked *