‘Scandal’ Returns To Most-Watched Telecast Ever!

'Scandal' Returns To Most-Watched Telecast Ever!

Apparently, anticipation was high for last night’s episode, after 2 weeks of repeats, and Scandalistas must have tuned in like they never have before; although, quite possibly, the series attracted some new fans as well.
ABC, Shonda Rhimes and star Kerry Washington must be all-too pleased! 6 more episodes to go and it’s goodbye until the fall, and Scandal-withdrawal will take over America.
The numbers for Thursday, March 21 via press release from ABC, below:

Wife Swap Opens Strong/Grey’s is Thursday’s #1 Show/Scandal Returns with Biggest Audience Ever

With the season opener of Wife Swap, Grey’s and the return of Scandal (first original since 2/21), ABC ranked #1 on Thursday in Adults 18-49 (tying Fox with American Idol and Glee). Among Adults 18-49, ABC tied its top-rated Thursday with series programming in nearly 6 months – since 10/4/12.

Up sharply over its last season premiere (on 4/2/10) in Total Viewers (+43%) and Adults 18-49 (+42%), ABC’s Wife Swap opener topped all of the telecasts in its previous season to earn its best numbers since April 2009 – since 4/17/09. Wife Swap delivered ABC’s highest rating in the time period with series programming in 5 months – since 10/18/12. From start to finish the ABC unscripted show gained 8% in viewers and 20% in young adults, despite facing Idol in the hour.

Shooting up from its lead-in at 9pm (+71%), ABC’s Grey’s Anatomy emerged as Thursday’s #1 TV show in Adults 18-49, topping Idol on the night for the first time ever. Grey’s won the 9 o’clock hour in Total Viewers and Adults 18-49. Gaining week to week in viewers (+11%) and young adults (+12%), Grey’s delivered its most-watched telecast in 10 weeks – since 1/10/13.

On its return, ABC’s Scandal won the 10 o’clock hour in Total Viewers and Adults 18-49. In fact Scandal has been the #1 show in the hour in Adults 18-49 on 7 of its last 8 original telecasts. Scandal ranked as the #1 broadcast program in prime time with 191k tweets, topping American Idol by 68% (113k). Delivering its best-ever retention of Grey’s in Total Viewers (95%), Scandal marked the series most-watched telecast ever.

This Article is related to: Television and tagged


Comments

Mae Pips

I was excited about this show from the moment I first saw it advertised. I've watched every original episode, from the premiere to date. 'Scandal' is already a great show; and it's still building.
Then there's the fabulous Kerry Washington, a very talented actor and a social/political activist. Her appearance on 'Real Time' with Bill Maher was a thing of beauty! She made it clear that she is aware, informed, engaged, active, and articulate.
In 'Scandal' we have a trifecta of multi talented women: Judy Smith (the inspiration), Shonda Rhimes (the creator), and Kerry Washington (the animator). Add to that a fascinating cast of characters and the outstanding actors portraying them. Top it off with the steaming inferno hot chemistry between Kerry Washington and Tony Goldwyn. What's not to like!!!
Congratulations to 'Scandal', and much continued success.

Cherish

I feel like as big a success this show is, Kerry Washington is not as celebrated as she should be by ABC/Disney. ABC has cancelled so many shows over the last year, the fact that this show not only survived but is winning its timeslot is extraordinary. Maybe it's just me, but I feel like if Kerry was a Blonde, her face would be plastered across magazines and media billboards, maybe given her own float at the next Disney parade.

saadiyah

Last night's episode was everything! Still want Olitz back together. I know it's coming.

lauren

That's my show!

BeautyIAM

Go Scandal! Gladiator and proud. I am so happy to hear to show keeps doing well. Third season here we go.

Your email address will not be published. Required fields are marked *